Freelancer profile translated to English.

Description

🎯 Product Developer & Brand Project Manager, I support brands in product development, brand creation, and collection management, from concept to market launch.

My expertise covers the entire product lifecycle: design, sourcing, production, launch, and commercial monitoring.

I help you transform your ideas into coherent, desirable, and profitable products, with both a creative and operational approach.

My areas of intervention:

• Brand Creation & Product Identity: positioning, storytelling, art direction, visual identity, packaging

• Collection Development: collection plan, aesthetic and pricing consistency, range segmentation

• Supplier Sourcing & Production: research, selection, and negotiation with reliable partners (Europe & Asia)

• Quoting & Budget Monitoring: cost estimation, margins, trade-offs

• Manufacturing & Quality Monitoring: prototype management, validation, quality control, logistics

• Product Launch & Market Entry: shooting coordination, online launch, sales monitoring, and performance analysis

🧶 Product Universes: textiles, accessories, leather goods, jewelry, decor, posters, ceramics

🚫 What I don't do: technical product files, pattern making, styling.

🧭 Key Experience:

Head of Product Development & Own Brands — Les Raffineurs (Paris)

(2021–2024)

→ Creation of the own brands department: 5 brands launched, 700 SKUs developed.

→ International sourcing, production monitoring, art direction, collection management, team management.

✨ My Approach: combining meaning, aesthetics, and efficiency to create well-thought-out, well-made products with a strong identity.

Languages

French
Native or bilingual
English
Fluent
German
Basic

Workplace preferences

Can work on-site

Lille (up to 20km)

@PARALLELE.TRIP
Sabbatical Year
September 2024 - June 2025 (9 months)
A 9-month adventure, 70,000 km, with my partner, divided into 3 parts:
- Lille - Bali without flying
- Discovery of New Zealand by bikepacking and van
- Japan - France without flying

Highlights: a 45-hour train journey across Kazakhstan, crossing the world's highest border between China and Pakistan, 250km cycling between the Alps and the New Zealand ocean, the royal square of Isfahan, the Chinese karst mountains, 35 hours by ferry between Singapore and Jakarta...
Les Raffineurs
Head of Product Development and Own Brands
March 2021 - June 2024 (3 years and 3 months)
Paris, France
Launch and internal structuring of the own brands department: 5 brands created, 700 SKUs developed
Collection design: visual identity, packaging, creative brief, and art direction
Sourcing and management of international supplier base; negotiation, production monitoring, and development of sustainable partnerships
Full management of the product cycle: prototyping, production, logistics, and market launch
Coordination of product photoshoots and analysis of commercial performance
Management of a team of 2 people
Les Raffineurs
Traffic Manager
September 2018 - March 2021 (2 years and 6 months)
Paris, France
Strategy and management of acquisition/retargeting campaigns (Meta, Pinterest)
Optimization of advertising budgets, performance analysis, and reporting
Creative monitoring, briefs for photoshoots, on-site presence (set design, coordination)