About Ronald
🎯 Freelance Graphic Designer & Art Director | Visual Identities & Branding that Generate Impact
My Strengths:
- 12 years of experience on international projects (travel, sports, e-commerce, animation, lifestyle)
- A creative and strategic, results-oriented methodology
- A mastered aesthetic in the service of performance
- Ability to manage the entire creative process, from concept to delivery
- Responsive and comprehensive post-delivery support.
French
Native or bilingual
English
Fluent
Experience
- SIXRON StudioGraphic Designer - Art DirectionSOCIAL NETWORKSMarch 2022 - Today (4 years and 5 months)Vaujours, FranceI design and structurestrategic visual identities**, from **logo to print and digital materials**, creating **graphic universesthat capture attention and enhance **brand value**.I support my clients — SMEs, start-ups, and entrepreneurs — in clearly, coherently, and impactfully visualizing their vision, with a constant focus on aligning creativity with business objectives, providing diligent and tailored support.My interventions range from creatingcomplete visual identity**, to producing **graphic contentforsocial media**, including **global art directionand **creative project management**.**Key Skills**: branding, art direction, multi-support graphic design, visual storytelling, project management, handmade creation, and AI-assisted creation.**Soft Skills**: active listening, rigor, adaptability, fluid client communication, results orientation.This freelance activity allows me to combine creative passion with strategic pragmatism to grow the brands I work with.
- ONE STArt DirectorFASHION AND COSMETICSJanuary 2020 - Today (6 years and 7 months)Paris, FranceI managed the complete redesign of the logo and the creation of the brand's visual identity, aligning each graphic element with the brand's vision and values.My role included designing the first on-court and off-court collection, as well as accessories, ensuring strong aesthetic coherence and impactful visual storytelling.I directed and supervised the creation of visuals for the website and social media campaigns, ensuring dynamic and engaging visual communication.I also managed photo shoots: organization, retouching, and integration of product images, ensuring a high-quality and professional presentation.Key Skills: art direction, complete branding creation, textile collection design, digital campaign management, photo shoot supervision, advanced retouching.Soft Skills: creative leadership, cross-functional project management, attention to detail, effective collaboration with marketing and production teams, results orientation.This experience allowed me to refine my ability to create powerful and coherent visual identities, while orchestrating complex creative projects in a demanding environment.
- vente-privee devient VeepeeArt DirectorE-COMMERCEFebruary 2019 - September 2019 (7 months)Saint-Denis, FranceAt Veepee, I defined and created theartistic direction for visual conceptstailored to private sales and promotional campaigns.My role was to designtechnical and attractive visualsthat highlightproductsandthemes**, while **respecting marketing objectivesand **UX constraints**.I created **various visuals**: logotypes, photo montages, adapted for digital platforms such as voucher banners, emails, and themed page designs.**Key Skills**: digital art direction, conversion-oriented UX/UI design, mastery of Adobe Creative Suite (Photoshop, Illustrator, After Effects), photo montage, agile creative project management.**Additional Asset**: occasional experience in 3D creation to enhance visuals.**Soft Skills**: rigor, creativity under constraints, time management, effective communication with marketing and technical teams, results orientation.This assignment allowed me to strengthen my ability to producecoherent, impactful visual universes aligned with commercial objectivesin a dynamic environment.
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Education
- Creative Management in Animation Film and Video Games, Design and Applied ArtsCREAPOLE - ESDI2012Direction Artistique de projet d'animation et jeux video, Design et d'arts appliqués.
- Bac STG CGRHLycée Protectorat St. Joseph2007Bac STG Communication Gestion Ressource Humaine