Freelancer profile translated to English.
Back to original languageAbout Siva
A data scientist who sits with your business teams, understands your on-the-ground reality, and then delivers meaningful data solutions!
My specialty is precisely this dual perspective: I can discuss data architecture and modeling with your technical teams in the morning, and translate the results into concrete decisions for your business teams in the afternoon.
5 years at Michelin. Role of Data Scientist embedded in the Sales France & UK team, with a daily consultant stance: immersion with clients, understanding business challenges, then designing and delivering tailor-made solutions.
What this resulted in concretely:
In Data Science & AI — classification algorithm for fleet electrification (feature engineering on trip data and infrastructure constraints), operational research for mission optimization, predictive maintenance and IoT anomaly detection on telematics boxes.
In BI & Data Viz — complete design and deployment of real-time Power BI dashboards for Civil Engineering clients: co-design UX on Figma, definition of KPIs with end clients, collaboration with Data Engineering for flux structuring, final integration on the Michelin product platform.
In Analysis & Consulting — fleet management, CO2 monitoring, eco-driving scoring, KPIs contextualized by sector (wood transport, pharma, food, civil engineering). Because the same indicator is not interpreted the same way depending on the business.
In parallel, I also led a structuring project on Data Quality & CRM: unifying the customer database through web scraping on government sources and algorithmic fuzzy matching (Levenshtein, Euclidean distance) — to enable large-scale marketing automation. Data quality is essential in any project.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Michelin Connected FleetCustomer Experience Data SpecialistAUTOMOBILEMay 2022 - September 2025 (3 years and 4 months)Boulogne-Billancourt, FranceCustomer Experience Data Specialist (Sales France | UK Team)A Data Scientist role embedded in a commercial team, with a consultant's approach: business immersion with clients, understanding deep needs, then designing and delivering tailor-made solutions.Data Scientist – Smart Mobility & IoT- Classification & Scoring: Modeling fleet eligibility for electrification (feature engineering on trip data and infrastructure constraints).- Operational Research: Implementation of optimization algorithms under constraints for mission assignment and route optimization.- Predictive Maintenance & IoT: Creation of proactive algorithms detecting installation anomalies of telematics boxes through vehicle behavioral analysis.BI & Data Viz Consultant – Michelin Platform- User-Centric Design: Co-design of user experience (UX) on Figma in collaboration with Design teams to ensure an intuitive interface.- Business Expertise & KPIs: Definition of business rules and calculation of KPIs (based on engine signals) in collaboration with end clients.- Architecture & Data Prep: Collaboration with Data Engineering teams for database structuring and optimization of data flows to Power BI.- Development & Integration: Complete creation of real-time Dashboards on Power BI and integration into the Michelin platform with Product teams.Data Analyst – Fleet Management & Sustainability- Automated Extraction & Processing: SQL querying (Redshift) and advanced Data Cleaning/Processing in Python.- Fleet Management Analysis: Monitoring consumption metrics, CO2 emissions, and risky behaviors (idling, speeding).- Reporting, Dataviz & Consulting: Assisting companies in interpreting eco-driving scores and contextualizing KPIs by geographical area (country, region, agency).
- MichelinData Quality & Business Data Manager ProjectAUTOMOBILESeptember 2020 - April 2022 (1 year and 7 months)Clermont-Ferrand, FranceRole of Data Quality & Business Data Manager within a sales entity. The challenge was as follows: Solve the issue of uniqueness and interoperability of the Michelin customer database to develop marketing automation campaigns.- Web Scraping & Open Data: Development of automated extraction scripts (Python, selenium) from government databases to collect legal identifiers and segmentation information.- Fuzzy Matching Algorithms: Implementation of data reconciliation techniques using distance calculations (Levenshtein, Euclidean distance on text vectors) to match Michelin entities with public sources.- Data Cleaning & Integrity: Massive cleaning and validation of the database, enabling the deployment of Marketing Automation solutions without the risk of duplicates.- Business Impact: Transformation of a "siloed" database into an exploitable asset for large-scale automatic targeting campaigns.
- HartingMarketing Project ManagerMECHANICAL ENGINEERINGSeptember 2018 - August 2020 (1 year and 11 months)Tremblay-en-France, FranceMarketing Campaign Manager- Strategic Planning: Development and monitoring of campaign calendars.- Content Creation: Design of materials using the Adobe suite (Creative Cloud), writing press releases, and technical translation (English to French).- Performance Analysis: Measurement and evaluation of return on investment (ROI).- Email Marketing: Creation of personalized HTML templates.- Marketing Automation: Implementation of automated scenarios via ClickDimensions (Microsoft ecosystem).- GDPR & ComplianceAcquisition Strategy: Implementation of Double Opt-In (DOI) processes for database compliance.Data & Tracking- Google Analytics: Audience analysis (Certification obtained).- Google Ads: Management of advertising campaigns (Certification obtained).- Tracking: Use of Google URL Builder for campaign tracking.Website Management (Drupal CMS)- Site Redesign: Project management of the migration from Typo3 to Drupal.- Webmastering: Creation of landing pages, content integration, and English/French translation.Market Research- Sectoral analysis on E-mobility and Data Centers.Social Media & Content Creation- Graphic Design: Creation of visuals on Photoshop, Illustrator, and InDesign.- Video Production: Editing and production of videos via Premiere Pro.- Community Management: Management and animation of the HARTING France LinkedIn page.Event Management (Offline)- Trade Shows: Organization and logistics for the SIFER and CFIA trade shows.- Corporate Events: Organization of the 40th anniversary of HARTING France.- Technical Support: Creation of demonstration kits for "TecDays" events.Marketing Logistics- Stock and distribution management of advertising materials (POS displays, brochures, goodies).
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Education
- Master in Data ScienceEfrei2022Machine Learning Deep Learning Python for Data science Mathématique for data science Programmation orienté objet Data visualisation : Tableau Quantum computing Base de donnée SQL Base de donnée No SQL Traitement d'image python Business Intelligence Iot Stratégie Data Droit RGDP Gouvernance Data Statistique Séries temporelles Traitement de signal
- Double Master in Digital Marketing & Data AnalystEMLV & IIM2020Data analytics : • Data Vizualisation (Tableau software) • Statistics & Data Analysis (Saas studio) • Web analytics Big data : • Big Data Strategy • Big Data Frameworks • Predictive Analytics Outils de développement : • Algorithmie • Python • Machine learning • PHP MySQL • Frameworks Front Office • HTML / CSS • Javascript Data driven marketing • DMP • KPI et outils de tracking • Data driven Business & Stretégie d'achat média • Comportement d'achat Data & innovations : • Intelligence artificielle • E-Business & IOT • Intégrité des systèmes d'information Design & UX : • Storytelling & User eXperience • Conception d’interfaces tactiles • Création & Design • Adobe Photoshop / Indesign / Premiere / Marketing Cloud • Brand Content