Description

SFMC expert with extensive experience working with B2B and B2C clients among Retail, Education, and Medical verticals in an international context. Proficient in all modules of SFMC, Custom Activities, SF CDP, and UX.

Satisfied clients so far:

- in salary contract: HSBC Bank, Adidas & Reebok, Orange Business Services, Unibail Rodamco Westfield, Babolat, LVMH

- in freelance contract: GJS Group Australia, IU University, TeamCo

Languages

English
Native or bilingual
French
Basic
Hindi
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

LVMH
Tech Lead Salesforce Marketing Cloud
FASHION AND COSMETICS
April 2022 - Today (4 years and 1 month)
Paris, France
As a part of the Center of Excellence team at LVMH group, I was responsible for two main tasks:

1. Developed, packaged & deployed advanced use cases in SFMC
- Developed an Event Notification Service (ENS) to track email opens to differentiate Apple user opens to opens through other platforms
- Secured custom applications & cloudpages through Web-to-server integration and SSJS
- Developed modern & dynamic interactive emails for NPS using AMP for Gmail and architected the fallback for email clients
- Developed a Custom Activity for Journey Builder that enabled the developers to use SSJS (similar to the Script Activity in Automation Studio) and tested the performance of the system
- Collaborated with teams in China and Japan to architect & integrate 3rd party channels (WeChat and LINE resp.)
- Developed and deployed a custom application hosted on landing pages in SFMC instance that lets the Client Advisor search for the subscribers' journey details
- Used Salesforce Lightening Design system for upgrading the UI of the developed assets
- Designed a strategy/flow in Journey Builder to progressively roll out the deployments to the real subscribers for all the industry campaigns

2. Provided support to all Maisons on their day-to-day issues in SFMC
- Design authority for Maisons migrating to SFMC
- Audited SFMC instance for all the modules and suggested changes according to the best practices developed by the COE for each Maison
- Audited SFMC instance to remove the extra contacts injected due to incorrect imports and 3rd party integrations
- Debugged & solved flow in SF CRM that was triggering an entry to Journey Builder if the Contact is created and updated
- Brainstormed, planned & presented the SFMC roadmap to the stakeholders
Salesforce Marketing Cloud SSJS AMPScript Git SQL JIRA Scrum
Babolat
Salesforce Marketing Cloud Consultant
SPORTS
February 2022 - April 2022 (2 months)
Paris, France
- Architected, developed & launched a new campaign involving strategizing the subscriber journey among the physical store, SFCC, SF CRM, SFMC
- Developed emails and SMS for this campaign
Salesforce Marketing Cloud Salesforce Salesforce Commerce Cloud
Unibail Rodamco Westfield
Salesforce Marketing Cloud Consultant
REAL ESTATE
November 2021 - February 2022 (2 months)
Paris, France
- Analyzed, audited, and refined the customer data coming from the external CRM system and setup automated segments
- Removed conflicting subscriber keys for a subscriber through SQL queries and automated the subscriber info update in the All Subscribers List
- Configured a daily tracking data ELT service in Automation Studio
- Developed multi-lingual interactive email templates using the default Interactive content in Email Studio
Salesforce Marketing Cloud SSJS AMPScript HTML5/CSS3 JavaScript SQL Postman API REST