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Sirine Talia B.ST

Sirine Talia B.

Media Buyer

€160/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sirine Talia

Former insider at Meta and Reddit, I support companies in optimizing their advertising campaigns through a fine mastery of platforms and their algorithms.

What I bring you:
– Data-driven media strategies focused on performance (ROAS, CAC, LTV)
– Precise targeting, adapted messaging, continuous optimization
– Mastery of tools: Pixel, CAPI, CRM, UTMs
– Cross-channel expertise: acquisition, retargeting, conversion

What sets me apart:
Internal knowledge of Meta and Reddit advertising logic.

Projects managed:
– E-commerce, SaaS, B2B, app campaigns
– Account structuring, A/B testing, scaling
– Clear reporting and rapid iterations
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Reddit, Inc.
    Client Partner
    E-COMMERCE
    September 2024 - Today (1 year and 9 months)
    Lisbonne, Portugal
    I work with businesses to strategically optimize their advertising budgets using insights from both Meta and Reddit. By leveraging platform-specific audience data, I design campaigns that target high-intent segments, refine messaging, and adapt strategies in real time. My approach combines performance analytics, behavioral targeting, and continuous optimization to drive measurable business outcomes across diverse digital ecosystems.
    Social Media Content Marketing Reddit Ads Reddit Advertising
  • Iperceramica
    Commercial
    E-COMMERCE
    March 2024 - June 2024 (3 months)
    Paris, France
    I collaborate with businesses to create effective ad strategies and optimize their budgets. By leveraging Iperceramica's insights, I help clients reach the right audiences, maximize ad performance, and drive measurable results.
  • Meta
    Media Buyer
    E-COMMERCE
    August 2024 - April 2025 (8 months)
    Lisbonne, Portugal
    I collaborate with businesses to strategically optimize their advertising budgets by leveraging advanced insights from Meta’s platforms. By identifying and targeting high-value audiences, refining campaign structures, and continuously adjusting tactics in real time, I drive measurable performance improvements. My work integrates data-driven decision-making, audience segmentation, and performance analytics to ensure every ad dollar contributes to tangible business outcomes.
    Meta Ads Advertising Web Marketing Strategy Content Marketing Branding

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Education

  • Baccalaureate, Svt
    Claude Bernard University Lyon
    2020
    Baccalauréat, Svt
  • Reddit Ads Boost Certification Reddit Ads Fundamentals Certification Reddit Ads SMB Micro-certification Reddit Ads Creative Micro certification
    Reddit Ads Boost Certification Reddit Ads Fundamentals Certification Reddit Ads SMB Micro-certification Reddit Ads Creative Micro certification

Skill set

Categories