Freelancer profile translated to English.

Description

Digital Marketing & E-Commerce Consultant | Luxury & Brand Strategy Expertise

Graduated in Marketing from Sciences Po with a specialization in Digital Project Management, I have gained solid experience in the luxury sector within renowned brands such as Dior, Chanel, and Lancôme. Passionate about creating unique customer experiences and optimizing digital campaigns, I specialize in e-commerce project management, customer activation, and developing 360° brand strategies.

As the founder of Easywave, I launched my own beauty brand, managing marketing from A to Z, from traffic acquisition through Meta (Facebook & Instagram) campaigns to customer loyalty. With an analytical vision and the ability to deliver concrete results, I now offer my services for:

Advertising campaign management (Meta Ads)

E-commerce strategy consulting and content optimization

Development of 360° marketing activation plans

My goal is to maximize the visibility, customer engagement, and marketing performance of every brand I collaborate with, by combining innovation and luxury sector expertise.

Languages

French
Native or bilingual
English
Native or bilingual
Arabic
Conversational

Workplace preferences

Remote only

Primarily works remotely

Lancôme
Business Activation Manager Assistant
January 2024 - June 2024 (6 months)
Paris, France
Customer Experience Development: Design of strategies for the Lancôme flagship store on the Champs-Élysées, focused on customer engagement and loyalty.
Implementation of 360° Plans: Creation and management of marketing plans for in-store events, including exclusive collaborations with brands (Mauboussin, Angelina, By Charlot).
Customer Relationship Management (CRM): Monitoring the store and institute's CRM plan through the creation of Newsletter briefs, as well as updating the logistics and events schedule.
Event Organization and Launch Monitoring: Participation in the opening of the Lancôme x Nina Métayer Rose Café and monthly new product presentations.
PARFUMS CHRISTIAN DIOR SA
E-Merchandising Project Assistant
E-COMMERCE
January 2023 - June 2023 (6 months)
Paris, France
E-commerce Offer Development: Design of pages for limited editions and key events (Father's Day, Summer, Qixi, Christmas) in collaboration with merchandising and event teams.
Performance Analysis and Recommendations: Conducting market and KPI analyses to guide e-commerce strategies and optimize results.
Mock-up Production: Creation of mock-ups for Dior.com, followed by presentations to marketing teams and validation with stakeholders.
CHANEL
Digital Project Manager Assistant — Chanel
LUXURY GOODS
July 2022 - December 2022 (6 months)
Paris, France
Digital Campaign Coordination: Supervision of campaigns on chanel.com, in collaboration with the artistic department to ensure compliance with the brand's graphic charter (Corporate Page, WFJ, Makeup, and Fragrance).
SEO Optimization and Content Management: Implementation of SEO strategies to improve page ranking, as well as receiving and integrating visuals, texts, and videos.
Pre-launch Phase Supervision: Organization of the acceptance phase to ensure the quality and consistency of campaigns before launch.