Description

Swiss based B2B channel and partner marketing lead. I help companies grow through distributors and partner networks by turning strategy into scalable playbooks, co-marketing campaigns, and partner enablement. I was the first marketing hire at 42matters, a data intelligence SaaS company, and built the marketing function from zero into a scalable, automated growth engine, leading marketing through the growth phase to a successful exit. Today I’m Regional Marketing Manager EMEA at Franke Coffee Systems, driving partner-first GTM, launches, and performance reporting across multiple markets.

Industry field of expertise

Languages

Croatian
Native or bilingual
English
Native or bilingual
German
Conversational

Workplace preferences

Can work on-site

Zurich (up to 50km)

Franke Coffee Systems AG,
Regional Marketing Manager EMEA
November 2024 - Today (1 year and 7 months)
Aarburg, AG, Switzerland
- Orchestrating the EMEA marketing strategy by shifting from traditional trade marketing to a data-driven Channel ABM approach, directly aligning partner activities with regional revenue targets.
- Leading Partner Enablement & Activation initiatives: designing and deploying scalable sales playbooks and co-branded digital assets that reduced partner time-to-market.
- Operationalizing Account-Based Marketing (ABM) pilots across the distributor network; utilizing intent data to identify high-value manufacturing accounts and coordinating 'marketing-to-partner' lead handoffs.
- Established a 'Marketing-to-Revenue' feedback loop, capturing channel data to optimize campaign ROI and improve indirect sales forecasting accuracy.
Go-to-Market (GTM) Strategy B2B Marketing Strategy Channel Marketing Marketing Operations (RevOps) Marketing and Communications Planning
42matters AG,
Head of Marketing
March 2020 - October 2024 (4 years and 7 months)
Zürich, Switzerland
- Led comprehensive marketing strategies contributing to 30% year-over-year revenue growth, collaborating closely with the sales team to optimize lead generation and nurturing processes.
- Developed and executed multi-channel digital marketing campaigns encompassing email marketing, paid advertising, and content marketing, significantly enhancing brand visibility and customer engagement.
- Implemented and continuously refined SEO strategies, improving organic search rankings and driving targeted traffic to the company website.
- Optimized user experience and lead funnels, resulting in a 40% improvement in conversion rates through data-driven analysis and iterative improvements.
- Leveraged marketing automation tools including HubSpot and La Growth Machine to streamline lead nurturing, CRM management, and marketing processes:
- Created personalized onboarding email sequences to improve customer retention and engagement
- Developed and implemented a comprehensive go-to-market strategy based on in-depth analysis of current customers, creating Ideal Customer Profiles (ICPs), Total Addressable Market (TAM), Total Serviceable Market (TSM), and detailed buyer personas
- Identified key pain points, value propositions, and Unique Selling Propositions (USPs) to refine messaging and increase customer acquisition
Executed targeted Account-Based Marketing (ABM) campaigns on LinkedIn, focusing on high-value prospects and increasing engagement with key decision-makers.
- Produced industry-specific reports tailored to defined ICPs, establishing the company as a thought leader and generating high-quality leads.
Oxidian GmbH,
Marketing director
January 2018 - March 2020 (2 years and 2 months)
Jona, Switzerland
- Led comprehensive paid marketing campaigns across multiple platforms, optimizing ROI for company clients through strategic planning and execution.
- Implemented and continuously monitored SEO strategies to improve organic search rankings and drive targeted traffic to client websites.
- Utilized data-driven decision making and A/B testing methodologies to optimize conversion rates, resulting in significant improvements in campaign performance.
- Developed and executed sales outbound tactics via email marketing and LinkedIn ads, enhancing lead generation and nurturing processes.
- Managed diverse advertising channels including Google Ads, LinkedIn ads, Plista, Outbrain, and Criteo, ensuring a multi-faceted approach to digital marketing.
- Built, coached, and developed a high-performance team of 10 marketing professionals, fostering a culture of innovation and results-driven performance.