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Singoré M.SM

Singoré M.

Externalized commercial management | SME services

€745/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Singoré

20 years building, convincing, and closing. Not the easy way. On short, medium, and especially long cycles, with multiple stakeholders, delayed decisions, and offers that need to be made obvious even before proposing them.

I created SITAPERF to put this expertise at the service of leaders who have a vision but not yet the structure to sell it.

My role: clarify, position, go after the market, and don't let go until closing.

What sets me apart: I negotiate with method, I convince with accuracy and transparency. What makes the difference in a complex negotiation is not the pitch. It's the ability to sense what is not being said, to adapt one's approach in real-time, and to build trust before generating interest.

This is what I call selling with intelligence.

I act as an outsourced commercial director for SME and ETI leaders, from VSEs to large accounts, on global strategy, commercial development, marketing, and field execution.

My areas of intervention:
Commercial strategy and action plan, commercial audit, positioning and offer architecture, operational marketing, responses to public and private tenders, sales team management, business and innovative project financing.

Sectors: Training and languages, B2B Services, Retail, Agribusiness, Innovation, Industry...

Intervention in France and French-speaking Africa (Mali, Senegal). I am fluent in Bambara and Kagolo, a language from Mali.

Available for one-off or recurring missions, in-person or remote.
  • French

    Native or bilingual

  • Bambara

    Native or bilingual

  • Spanish

    Conversational

  • English

    Conversational

Can work on-site
Paris (up to 50km), Créteil (up to 50km), Lille (up to 10km), Lille (up to 40km), Marseille (up to 20km)

Experience

  • Westmill International
    Outsourced Commercial Director and Biz Dev (Training and Coaching Organization)
    EDUCATION AND E-LEARNING
    June 2024 - Today (2 years and 2 months)
    Paris, France
    🏫 Westmill International — Outsourced Commercial Management

    🎯 Dual role directly with General Management to align strategic vision and commercial execution.

    What I implemented:

    📋 Outsourced commercial management: objective definition, offer structuring, team management, revenue reporting

    📣 Responses to large account tenders: technical memos, CV databases, pricing strategy

    👥 Commercial onboarding: position definition, recruitment interviews, new entrant training

    🤝 Partnership development: HR referrers, digital tool R&D partner, innovation financing cluster partner, Mauritius HR firm

    🔧 Constant coordination with all internal departments: management, marketing, pedagogy, support

    A mission of total trust and full responsibility.
    Business Strategy Commercial Strategy Multichannel Prospecting Communication Strategy Project Management
  • Stratinnov
    Outsourced Commercial Manager and Senior Biz Dev
    CONSULTING AND AUDITS
    January 2024 - March 2026 (2 years and 2 months)
    Massy, France
    🔬 Senior Business Developer & Innovation Strategy Consultant

    🎯 Transforming an offer built by PhDs, scientifically solid but commercially illegible, into an obvious selling proposition for non-mathematical decision-makers.

    What I achieved:

    📊 Market analysis and competitive study of the innovation financing market

    🔄 Strategic repositioning of market positioning

    📅 Development of the commercial and communication strategy for 2024, 2025, and 2026

    💼 Responsible for sales and partner services: lead generation and sales funnel

    🏆 4 innovation management cases signed (CIR/CII), ~€500K in aid unlocked

    🤝 Structuring of business generation contracts and strategic partnerships

    🎪 Participation in trade shows

    Partners mobilized: lead manager, Mauritian HR firm.
    Business Strategy Commercial Strategy Social Media Strategy Complex B2B Sales Customer Segmentation and Analysis
  • SITAPERF
    Business Strategy Consultant
    March 2023 - Today (3 years and 5 months)
    Paris, France
    SITAPERF — Performance that makes sense!

    I support leaders and entrepreneurs, from VSEs to SMEs and ETIs, in transforming their vision into operational strategy and their potential into revenue.

    What I do concretely:

    🧠 Business Strategy: ideation, maturation, repositioning. I start from an intuition, a know-how, an ambition, and turn it into a strong, differentiating, and marketable concept.

    📈 Commercial Development: audit, action plan, prospecting, negotiation, closing. 20 years of B2B field experience, complex sales, and long cycles.

    🎯 Outsourced Commercial Management: I manage the commercial function of your structure, with your teams, on your behalf.

    📣 Marketing and Communication: positioning, segmentation, communication plans, editorial calendars.

    📊 Market Research and Benchmarking: understanding the environment, identifying opportunities, analyzing competition.

    🏗️ Business Structuring: laying solid foundations for growth without exhaustion.

    💡 Offer Conceptualization: transforming a raw idea into an original, innovative, coherent, and marketable concept.

    My clients:
    Westmill International · Stratinnov · Mamy Industrie (Mali) · Coach Louise (Mali) · La Collecteuse de Pépites · ISE · Arkheoss

    France and French-speaking Africa (Mali, Senegal).

    My ecosystem of expert partners:
    🤖 Robotics and AI Developer
    🌴 HR Firm (Mauritius)
    🎨 Graphic Designer and Art Director
    💻 Web Designer
    📱 E-learning and Digital Developer
    💰 Business and Innovative Project Financing Partner
    🧾 Chartered Accountant
    ...and other experts available according to your needs.
    Business Strategy Commercial Strategy & Go-to-Market Marketing Social Media Strategy Business Model Canvas

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Education

  • Master 1 - Head of Commercial Development and Marketing
    ICD INTERNATIONAL BUSINESS SCHOOL
    2015
    Master 1 - Resp. du développement commercial et marketing -
  • BTS Commercial Actions
    Lycée Saint Exupéry
    2005
    BTS Actions Commerciales

Certifications

  • Manager of Commercial Development and Marketing
    Ici business school
    2015
    Web Marketing Strategy Contract Law Business Strategy Communication Strategy International Trade Positioning Strategy Negotiation Commercial Strategy Business Development Brand Strategy Communication NLP
  • Interior Designer
    School online
    Interior Decoration Visual Merchandising Interior Architect Layout

Skill set

Categories