Freelancer profile translated to English.

Description

Digital Marketing Consultant | Strategic & Operational Profile

With over 10 years of experience in marketing, sales, and business development in Asia (Malaysia) and Europe (France), I support companies in their digital growth with a strategic and creative approach.

My multisectoral background:

I have worked in various sectors—luxury, pharmaceutical, manufacturing, premium, and real estate—in both B2B and B2C. This diversity has allowed me to develop a keen understanding of business challenges and a rapid adaptability to different environments.

My digital marketing expertise:

SEO/SEA & Acquisition (Google Ads, Meta Ads)

E-commerce UX & Optimization

Content Strategies & Visibility

Data Analysis & KPIs for Performance Management

My added value:

✔ Triple Expertise: Designer + Business Developer + Digital Marketer

✔ 360° Vision: I combine creativity, business acumen, and user experience

✔ International Asia–Europe and Multicultural Experience

✔ Tailored Approach: I analyze your specific needs and design a customized strategy to achieve your growth objectives

✔ Structured Methodology: Professional, results-oriented, and performance-driven deliverables

My Support:

I transform complex challenges into concrete, simple, and effective actions. Whether you aim to increase your visibility, optimize your conversions, or structure your digital strategy, I design solutions tailored to your business reality.

Industry field of expertise

Languages

English
Native or bilingual
French
Fluent
Chinese
Native or bilingual
cantonais
Fluent
Malay
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

École Multimédia – Projet encadré (M2 Marketing Digital)
Strategy, E-commerce, UX, SEO/SEA, Acquisition & Project Management
August 2025 - November 2025 (3 months)
Paris, France
Comprehensive UX/UI Audit: navigation, visual consistency, readability, and e-commerce optimization

SEO Analysis & Recommendations for technical and semantic improvements

SEA (Google Ads) Recommendations and paid media optimization opportunities

Acquisition Strategy Development: social media, Meta Ads, content

Customer Journey Analysis and Funnel Optimization (Attraction → Engagement → Conversion)

B2B Segmentation, Persona Development & Commercial Offer Construction

Multi-channel Benchmarking and Competitor Digital Presence Analysis

KPI Creation, Dashboards, and Data-Driven Performance Analysis
UX/UI & E-commerce Optimization Data Analysis & KPIs 360° Digital Marketing Strategy Digital Acquisition (SEO/SEA, Social Ads) E-commerce
Off White
Senior Sales Advisor (Luxury)
LUXURY GOODS
October 2022 - January 2024 (1 year and 3 months)
Paris, France
• Conversion Improvement through customer insights and targeted recommendations
• Contribution to brand KPIs via consistent visual merchandising
• CRM KPI Development (loyalty, repeat purchase, satisfaction)
• Support for commercial objectives through optimized operational management
Ferrucci Worldwide, Maica
Senior Business Development Manager (B2B)
February 2012 - April 2016 (4 years and 2 months)
• Management of a significant client portfolio and development of new business opportunities.
• Market analysis to identify trends, customer needs, and growth areas.
• Prospecting, acquisition, and retention of professional clients.
• Preparation of commercial proposals, presentations, and tender documents.
• Internal coordination and full project tracking to ensure deadlines and client satisfaction.
• Complete verification of production up to shipment to guarantee quality and prevent any delays.