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Sing Lian P.SL

Sing Lian P.

Marketing Strategy Consultant

€350/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Sing Lian

Marketing Consultant

I help companies transform their marketing challenges into clear, coherent strategies adapted to their development.

About

With over 20 years of experience between Malaysia and France, I support companies in developing their business through an approach combining marketing strategy, business development, and communication.

I intervene from strategic thinking to operational implementation in order to build coherent marketing actions, adapted to your objectives.

🚀My Background

My background includes experience in:

• Marketing & Brand Strategy
• B2B & B2C Business Development
• Product Management
• Graphic Design & Visual Communication
• Digital Marketing

I have worked in various sectors—luxury, pharmaceutical, industrial, non-profit, and retail—which allows me to quickly understand and adapt to different environments.

🎯My Areas of Expertise

• Marketing Audit & Strategy
• Brand Positioning
• Marketing Strategy
• Business Development
• Communication & Content Creation
• Marketing Project Management
• Digital Marketing

My Added Value

✔ 360° Vision: Marketing, Business, Communication, and Customer Experience
✔ Triple Expertise: Marketing • Business Development • Design
✔ Structured Approach: Analyze before acting
✔ International Experience Asia–Europe

🤝My Support

Each mission begins with an analysis phase to understand your business, your market, and your objectives.

I then provide support to:

• Structure your marketing strategy
• Clarify your positioning
• Develop your visibility
• Manage your marketing projects
• Transform your ideas into concrete actions
  • English

    Native or bilingual

  • French

    Fluent

  • Chinese

    Native or bilingual

  • Malay

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • École Multimédia – Projet encadré (M2 Marketing Digital)
    Strategy, E-commerce, UX, SEO/SEA, Acquisition & Project Management
    August 2025 - November 2025 (3 months)
    Paris, France
    Full UX/UI Audit: navigation, visual consistency, readability, and e-commerce optimization

    SEO Analysis & recommendations for technical and semantic improvements

    SEA (Google Ads) recommendations and paid media optimization avenues

    Building acquisition strategies: social media, Meta Ads, content

    Customer journey analysis and funnel optimization (Attraction → Engagement → Conversion)

    B2B Segmentation, persona development & commercial offer construction

    Multi-channel benchmarks and analysis of competitor digital presence

    KPI creation, dashboards, and data-driven performance analysis
    UX/UI & E-commerce Optimization Data Analysis & KPIs 360° Digital Marketing Strategy Digital Acquisition (SEO/SEA, Social Ads) E-commerce
  • Off White
    Senior Sales Advisor (Luxury)
    LUXURY GOODS
    October 2022 - January 2024 (1 year and 3 months)
    Paris, France
    • Conversion improvement through customer insights and targeted recommendations
    • Contribution to brand KPIs through consistent visual merchandising
    • CRM KPI development (loyalty, repeat purchase, satisfaction)
    • Support for commercial objectives through optimized operational management
  • Ferrucci Worldwide, Maica
    Senior Business Development Advisor (B2B)
    February 2012 - April 2016 (4 years and 2 months)
    • Management of a significant client portfolio and development of new business opportunities.
    • Market analysis to identify trends, client needs, and growth areas.
    • Prospecting, acquisition, and retention of professional clients.
    • Preparation of commercial proposals, presentations, and tender documents.
    • Internal coordination and complete project monitoring to ensure deadline adherence and client satisfaction.
    • Thorough verification of production up to shipment to guarantee quality and prevent any delays.

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Education

  • Master 2
    Ecole Multimedia
    2025
    Master 2
  • Get Into Digital & Green
    INCO Academy
    2024
    Get Into Digital & Green

Skill set

Categories