About Sing Lian
Marketing Consultant
English
Native or bilingual
French
Fluent
Chinese
Native or bilingual
Malay
Fluent
Experience
- École Multimédia – Projet encadré (M2 Marketing Digital)Strategy, E-commerce, UX, SEO/SEA, Acquisition & Project ManagementAugust 2025 - November 2025 (3 months)Paris, FranceFull UX/UI Audit: navigation, visual consistency, readability, and e-commerce optimizationSEO Analysis & recommendations for technical and semantic improvementsSEA (Google Ads) recommendations and paid media optimization avenuesBuilding acquisition strategies: social media, Meta Ads, contentCustomer journey analysis and funnel optimization (Attraction → Engagement → Conversion)B2B Segmentation, persona development & commercial offer constructionMulti-channel benchmarks and analysis of competitor digital presenceKPI creation, dashboards, and data-driven performance analysis
- Off WhiteSenior Sales Advisor (Luxury)LUXURY GOODSOctober 2022 - January 2024 (1 year and 3 months)Paris, France• Conversion improvement through customer insights and targeted recommendations• Contribution to brand KPIs through consistent visual merchandising• CRM KPI development (loyalty, repeat purchase, satisfaction)• Support for commercial objectives through optimized operational management
- Ferrucci Worldwide, MaicaSenior Business Development Advisor (B2B)February 2012 - April 2016 (4 years and 2 months)• Management of a significant client portfolio and development of new business opportunities.• Market analysis to identify trends, client needs, and growth areas.• Prospecting, acquisition, and retention of professional clients.• Preparation of commercial proposals, presentations, and tender documents.• Internal coordination and complete project monitoring to ensure deadline adherence and client satisfaction.• Thorough verification of production up to shipment to guarantee quality and prevent any delays.
Recommendations
Be the first to recommend Sing Lian
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2Ecole Multimedia2025Master 2
- Get Into Digital & GreenINCO Academy2024Get Into Digital & Green