Sindy Girault

Specialization in White Label (2016-Present): Strategic and operational support for premium lighting and luxury brands, acting as a discreet partner, optimizing their digital visibility and reputation under their own identity. Management of 360° projects (SMM, branding, training) with a focus on measurable results and a design thinking approach.

Performance Reputation (2020-2023): Managed Meta Ads campaigns for a lighting leader, generating +12,900 likes at a cost per result of €0.89 (average CPM €5.5), repositioning their Facebook page from 8th to 3rd in the competitive benchmark. Estimated impact: +20-30% brand visibility during the period, aligned with sector interest peaks.

Budget Optimization and Engagement (2022-2023): Reduced advertising costs below industry standards (benchmark €1-2/like), with controlled frequency (~2 impressions/person) and over 92,000 cumulative interactions, strengthening organic engagement.

2024-2025 Adaptation: Integration of current trends (TikTok/Reels, generative AI) into strategies for startups and SMEs.

Mission: Role of referent for the Marketing Communication/Tech & Business and Creative Design program at YNOV, dedicated to pedagogical innovation, student support (high school to master's level), and promoting the program with a forward-thinking mindset. Design of innovative programs and delivery of certifications aligned with digital market needs.

Pedagogy & Innovation: Development of educational modules integrating avant-garde trends like generative AI, social commerce, and design thinking, preparing students for the challenges of 2025 and beyond. Implementation of practical workshops inspired by industry best practices.

Support & Certification: Supervision and personalized support for over 500 learners, with a focus on obtaining recognized certifications (e.g., modern tools like Canva Pro, Hootsuite), achieving a satisfaction rate of 4.5/5.

Forward Thinking & Outreach: Promotion of a forward-looking vision in YNOV curricula, fostering adaptability to technological changes (TikTok, Reels) and enhancing the school's reputation through educational partnerships and innovative initiatives.

Specific Skills: Innovative Pedagogy, Design Thinking, Pedagogical Supervision, Certification Support, Forward Thinking Strategy.

Mission: Pedagogical support for students (high school to master's level) in higher education institutions such as YNOV, CESACOM, ESG LUXE, PSB, ECOLE 89, and IUT EVRY, as a lecturer-trainer and program referent for Marketing Communication/Tech & Business and Creative Design. Focus on imparting practical and innovative skills to prepare learners for the challenges of the digital market.

Course Design and Delivery: Development and delivery of modules on key topics: Marketing Strategy, Sales Communication, Creativity Management, Creativity and Innovation, New Media, Design Thinking, Project Management, and Digital Communication. Use of inclusive and interactive methods to foster engagement.

Student Evaluation and Monitoring: Implementation of formative and certification evaluations, individualized learner follow-up, creation of capstone projects and challenges to develop their autonomy and critical thinking.

Pedagogical Engineering: Development of innovative programs, coordination with instructors and pedagogical teams, integration of modern tools (e.g., Canva Pro, Hootsuite) and 2025 trends like AI (Element of AI training in progress).

Results: Trained over 500 learners with a 4.5/5 satisfaction rate, promoting their professional integration and adaptability to the sector.

Specific Skills: Inclusive Pedagogy, Pedagogical Engineering, Certification Evaluation, Group Facilitation, Pedagogical Coordination.