Sinda J.

► Manage trade shows: organization of trade shows, delivery of POS materials, creation of new POS materials, follow-up + report: measure ROI ► Digital & print communication support: creation of briefs, website updates, commercial brochure updates, intranet referencing, agency referencing, e-mailing campaign ► Commercial / communication operation: creation of new commercial operations, use of CRM to communicate via SMS push ► Strategic marketing: realization of benchmarks, follow-ups and synthesis of benchmarks, recommendations following the report

► Propose, validate and implement digital marketing strategies and plans for Reed MIDEM trade shows on all marketing channels (SEO, PAID, EMAIL), ► In charge of setting up an SEO strategy: - Keyword research, - Definition of keywords per page, - Define the title of the page and proposal of meta description, - Configuration of validated keywords on SEMRUSH for follow-ups, - Technical correction related to SEO, - Optimization of a 404 SEO page ► Proposal of a website architecture: - Taking into account the objectives of the event, - Creation of personas, - Proposal of a website tree structure, - Coordinate the deployment of pages, ► Coordinate Email campaigns (Exact target\Eloqua) - Check Email briefs, - Make UX or content recommendations, - Coordinate the deployment of emails, ► Regular reporting of the performance of each trade show (dashboards, debrief, Google data studio, Google Analytics, Google Search console)