Description

I help organisations accelerate AI adoption, strengthen sales performance, and execute transformation with clarity and structure. With 15+ years of experience across Microsoft, Acronis, and Concentrix Catalyst, I specialise in guiding teams through the organisational, cultural, and behavioural shifts required to turn strategy into measurable impact.

My work spans AI readiness, sales enablement, GTM execution, and large‑scale change management. I combine structured frameworks with practical insight to simplify complexity, align stakeholders, and enable teams to adopt new ways of working with confidence.

I support clients worldwide with part‑time consulting, transformation leadership, and targeted enablement programmes that drive sustainable performance and business‑aligned results.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Spanish
Native or bilingual
Bulgarian
Basic

Workplace preferences

Remote only

Primarily works remotely

Concentrix Catalyst
AI Adoption & Change Management Lead
January 2026 - Today (5 months)
Sofia, Bulgaria
Guiding enterprise organisations through every stage of their AI transformation — from early exploration to broad-scale adoption. I help teams clarify their objectives, identify meaningful use cases, and translate strategy into action by supporting the organisational, cultural, and behavioural changes required for sustained impact. My work combines structured frameworks with practical insight to enable responsible, scalable, and business‑aligned use of AI across diverse functions.
Change and Transformation Management AI Adoption & Change Leadership Consulting customer success Digital Transformation
Acronis
Sales Enablement Manager
January 2025 - January 2026 (1 year)
Sofia, Bulgaria
Designed and delivered readiness programmes for Corporate Cloud teams, ensuring alignment in cybersecurity solution portfolios.
• Developed enablement content and coaching frameworks to strengthen consultative selling skills and technical confidence in cybersecurity offerings.
• Partnered with commercial leadership to embed enablement strategies into sales processes, supporting consistent execution across multiple regions.
• Introduced AI-driven tools and methodologies to enhance seller engagement and productivity within a fast-paced SaaS environment.
• Facilitated sales coaching sessions fostering a culture of continuous learning and adaptability.
Microsoft Corporation
Global Sales Excellence & Strategy Manager
January 2021 - January 2025 (4 years)
Proven expertise in sales, sales excellence, business strategy, and change management, I serve as a bridge between corporate strategy and field execution, directly impacting commercial sales teams across LATAM, Europe, the Middle East, and Africa. Managing initiatives that globally influence over 800 employees and drive billions in revenue, I lead large-scale transformations to optimize deal execution, accelerate digital adoption, and strengthen partner ecosystems.

My work involves deep collaboration with commercial leadership teams, ensuring alignment on sales initiatives and enabling sellers to thrive in an evolving market landscape. Through coaching, strategic enablement, and process refinement, I drive operational efficiency while empowering teams to achieve disciplined execution and sustainable growth.

From fiscal year planning to global field enablement, I orchestrate cross-regional programs that reshape selling methodologies, remove roadblocks, and instill a high-performance, coaching-driven culture. By fostering community leadership across LATAM, EMEA, and CEMA markets, I help sales organizations navigate complexity, leverage insights, and drive meaningful business impact in diverse and dynamic regions.