Freelancer profile translated to English.
Back to original languageAbout Sina
I help companies become visible where answers are currently being sought. This can be both the classic Google search and AI Overviews, as well as AI systems like ChatGPT, Perplexity, or Gemini. For me, both areas are closely linked in optimization.
Whether we're a good fit depends on your starting point. I'm the right person for these situations:
- SEO/GEO needs to be established, but there's no strategy and no one internally is responsible for the topic.
- AI systems are changing search behavior. It's unclear how visible the company is there and what needs to be done now.
- A relaunch or migration is imminent and organic visibility must not be lost.
- An international setup with multiple markets and websites requires clear SEO/GEO management or a German-speaking expert who understands the DACH market.
Strategy and implementation come from a single source with me. Your team will be involved as closely as you wish, allowing them to build their SEO and GEO knowledge on the side.
You can expect the following when working with me:
Sounds like exactly what you're looking for? Let's talk without obligation.
German
Native or bilingual
English
Native or bilingual
Spanish
Basic
Remote only
Primarily works remotely
Experience
- PixalioneSEO ConsultantDIGITAL AND ITNovember 2020 - November 2023 (3 years and 1 month)Lyon, FranceI worked closely with Pixalione on various German-speaking client projects, taking on the role of SEO Content Consultant.My focus was on advising international brands. As a strategic sparring partner, I translated technical audits and content analyses into clear, scalable recommendations for the DACH market.
- Culligan EMEA Digital TeamInternational SEO & Content ConsultantAGRICULTUREJune 2021 - March 2026 (4 years and 9 months)Mailand, ItalyI was responsible for strategic SEO initiatives in 25 EMEA markets, supported agency selection and relaunch projects, and provided professional development for SEO employees.Additionally, I managed the implementation and governance of central SEO tools and worked closely with marketing, UX, and development teams on essential SEO measures. I also implemented an AI search analysis and derived optimizations for LLMs and AI Overviews.
- Sutter Local MediaIntroduction of SEO ProductDIGITAL AND ITJanuary 2023 - May 2023 (5 months)Dorsten, GermanyAt Websmart, I was involved in the conception of an SEO product for small and medium-sized enterprises. I was responsible for validating the concept through pilot projects and defining the final service components.Additionally, I advised on technological infrastructure, particularly in selecting the SEO tool stack and a tracking dashboard for success measurement.
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Education
- Technical and Innovation Communication (M. Sc.)Bonn-Rhein-Sieg University of Applied Sciences2016Neue Erfindungen oder Entwicklungen auf technischen Gebieten werden immer komplizierter. Viele Menschen verstehen Innovationen nur dann, wenn sie einfach erklärt werden. Das gilt besonders für Spitzentechnologien aus der Informationstechnik oder Nanotechnologie aber auch für Hochtechnologien wie aus den Ingenieurswissenschaften oder aus der Chemie, Biochemie oder der Physik. Genau hier setzt der Master "Technik- und Innovationskommunikation" (M.Sc.) an. In diesem Master-Programm lernen Studierende, technische Innovationen sowohl extern, d.h. in den Medien, aber auch intern, d.h. im Unternehmen selbst, professionell zu kommunizieren.
- Technical Journalism and PR (B. Sc.)Bonn-Rhein-Sieg University of Applied Sciences2014Digitalisierung, Energiewende, Industrie 4.0 – Technik verändert die Gesellschaft und hat enorme Auswirkungen auf unseren Alltag. Der Studiengang lehrt, Content über verschiedene Kanäle professionell zu verbreiten: in Wort und Bild, per Audio und Video, über Blogs und Social Media. Das Themenspektrum ist breit gefächert: Energie-, Umwelt- und Mobilitätsthemen, aber auch Medientechnik, Games, Virtual Reality und IT.