Freelancer profile translated to English.
Back to original languageAbout Simon
Do you want to improve your visibility on Google, generate more qualified leads, or get a better ROI from your marketing efforts?
I support companies on projects such as:
âś” SEO / AEO / GEO
âś” Google Ads (SEA)
âś” B2B & B2C Lead Generation
âś” Digital Marketing Strategy
âś” Website Optimization
âś” Data Analysis (GA4, KPI, ROI)
âś” AI Applied to Marketing & Process Automation
My approach combines digital marketing, data analysis, and artificial intelligence (AI) to improve visibility, optimize campaigns, automate low-value-added tasks, and accelerate decision-making.
Today, as a Digital Project Manager at Mercialys, I manage high-stakes web and digital projects: websites, B2B/B2C applications, SEO, Google Ads/SEA campaigns, performance analysis, and coordination between business, marketing, and IT teams.
I have notably contributed to:
• 3,000+ keywords ranked in Google's Top 3
• 3M+ organic visits
• €300K+ in media budget managed
• 80+ social media accounts managed
Before that, I developed several e-commerce and entrepreneurial projects, from strategy to commercial launch.
My goal: to offer concrete, measurable, and results-oriented solutions to sustainably improve your visibility, acquisition, and digital performance.
French
Native or bilingual
English
Native or bilingual
Chinese
Native or bilingual
Remote only
Primarily works remotely
Experience
- MercialysDigital Project ManagerREAL ESTATEJuly 2022 - Today (4 years and 1 month)Paris, FranceManaging cross-functional digital projects to improve the visibility, acquisition, and performance of the company's digital assets.Main Responsibilities
- Management of several web and digital projects, from the scoping phase to deployment.
- Coordination with IT, marketing, business units, and external service providers.
- Definition of functional requirements, brief writing, development monitoring, and deliverable acceptance.
- Development and optimization of websites focused on visibility, user experience, and performance.
- Supervision of B2B and B2C application projects.
- Contribution to the overall SEO strategy: architecture, content, technical optimization, performance monitoring.
- Management of paid acquisition channels: SEA, SEM, social media ad campaigns.
- Coordination of advertising teams and monitoring of media performance.
- Management of an advertising budget exceeding €300,000.
- Supervision of an ecosystem of over 80 social media accounts.
- KPI monitoring, performance analysis, and optimization recommendations.
Key Results- Over 3,000 keywords ranked in the Top 3 in France.
- Over 3 million organic traffic generated.
- Structuring and management of multi-channel acquisition strategies.
- Improvement of digital performance through SEO, SEA, SEM, and project management.
- FRISON SCOOTERMarketing ManagerAUTOMOBILEOctober 2020 - July 2022 (1 year and 9 months)ĂŽle-de-France, FranceResponsible for the marketing and digital development of an electric scooter brand.Main Responsibilities
- Definition and execution of the digital marketing strategy.
- Website redesign with UX/UI work.
- SEO development and organic traffic acquisition.
- Management of a team of 3 people.
- Management of a marketing budget of €40,000.
- Structuring of B2C acquisition actions.
- Monitoring of commercial and digital performance.
Key Results- Top 3 Google ranking for keywords "scooter Ă©lectrique 125" and "scooter 3 roues Ă©lectrique".
- Development of 90 quality referring domains.
- Up to 5,000 organic visits per month.
- Revenue increased to €2.4 million, including €410K in B2C.
- CHEZSMARTCo-FounderE-COMMERCEOctober 2020 - March 2022 (1 year and 5 months)Paris, FranceCo-creation and development of an e-commerce project, from the idea phase to market launch.Main Responsibilities
- Business plan construction: positioning, business model, cost structure, revenue projections, and development plan.
- Market, competitor, and commercial opportunity analysis.
- Product offering definition and selection of potential categories.
- Launch strategy development: acquisition, pricing, sales channels, and operational priorities.
- E-commerce strategy implementation: website, marketplace, natural referencing, and product listing optimization.
- Structuring of initial processes: sourcing, product catalog, sales tracking, margin management.
- Analysis of commercial performance and adjustment of the offering based on results.
- Development of organic visibility through a long-tail SEO strategy.
Key Results- Full launch of an e-commerce project from scratch.
- First-year revenue: €110K.
- Top 10 Google ranking for keywords "WC" and "Animalerie".
- Development of over 40 long-tail keywords, representing approximately 40% of qualified traffic.
- "Japanese Toilet Seat" product became Amazon's Choice.
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Education
- MasterUniversité Grenoble Alpes2018Master
- Bachelor's degree, Management EconomicsUniversité Grenoble Alpes2016Licence, Économie de gestion
Certifications
- Search Engine OptimizationCoursera2019
- Google Ads Display CertificationGoogle Digital Academy (Skillshop)2022