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Simon YecheSY

Simon Yeche

Head Of Growth & Acquisition - SEA / SMA

On-demand
Toulouse, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Simon

- More than 10 e-commerce clients supported in SEA
- Head of Growth in a startup valued at $50M+ with Series A of $10M+

- SEA Expert (Google ADS / Bing ADS)
- SMA Expert (Meta / LinkedIn / TikTok / Snapchat / Pinterest / X / YouTube)
- Leadgen and marketing automation expert

I can assist you in each of the above areas. I also provide coaching for C-level executives and your marketing/growth teams.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Axonaut
    Growth Manager
    September 2019 - Today (6 years and 9 months)
    Toulouse, France
    Axonaut allows SME managers to boost their business and save time on administrative and commercial tasks! In 1 click: Generate your quotes (electronic signature) Convert them into invoices (get paid by credit card or SEPA direct debit) Track your unpaid invoices (send reminders by registered mail without leaving your office) Organize and manage your prospecting (manage your sales cycle) Determine the margin of your projects (and the time spent, R&D, tasks, etc.) Connect Axonaut to your website (or IS) to generate invoices, track stock Grant your accountant free access to important data: Sales Journals, Expenses, VAT, Documents… Offer your clients access to a dedicated and secure space: View past invoices, share projects, tasks, tickets, etc. My missions: Develop and implement the marketing, communication, and customer relations strategy. Develop a deep understanding of target audiences, product offerings, the competitive landscape, and market trends. Continuously improve the customer experience based on feedback. Define and deploy an aggressive acquisition strategy to generate leads. (Google Ads - Facebook Ads - Twitter Ads - Linkedin Ads - Bing Ads) Cold emailing with API/webhook management Manage acquisition channels (SEO, social media, content, etc.) Create landing page wireframes using Adobe XD Implement cross-device and cross-channel tracking Develop a Test&Learn approach. Continue building and embodying the brand, disseminating it to both end-user business targets and the indirect customer ecosystem. Manage a budget of €2M/year
  • IOT Valley
    Growth Hacker
    August 2018 - September 2019 (1 year and 1 month)
    Toulouse, France
    The IoT Valley is a leading European B2B ecosystem dedicated to the Internet of Things, bringing together 40 startups and 20 partners in 13,000 m2 in Toulouse. ☝ ⚪Its values: sharing, pooling, and exchange. ☝ ⚪Its missions: foster startup creation and support companies in their transformation. Missions:
    • Maintain the company website and set up campaign landing pages as needed.
    • Plan, coordinate and analyze digital campaigns/initiatives across Facebook and Linkedin driving awareness, acquisition and sales.
    • Develop concepts and creatives for website, digital campaigns, marketing, reports, and social media to build awareness and drive lead generation.
    • Plan and execute remarketing tactics to ensure our customers stay engaged and convert.
    • Analyzing data from multiple digital channels and make strategic recommendations to improve campaigns performance across multiple KPI's.
    • Track and report campaign effectiveness metrics to internal stakeholders, as well as analyze and tune campaigns to maximize conversions.
  • Freelance
    Webmaster
    September 2017 - June 2018 (9 months)
    Occitanie, France

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Education

  • Master 2 (M2), Expert in Digital Strategy: Data
    Digital Campus
    2021
    Master 2 (M2), Expert en stratégie digitale : Data
  • Bachelor's degree, Digital Communication and Media / Multimedia
    ESG TOULOUSE Business School
    2019
    Bachelor's degree, Communication numérique et média / multimédia

Skill set (42)

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