About Simon
- Revenue growth
- Sales development
- B2B and B2C lead generation
- Cost per acquisition optimization
- Profitability increase
- Visibility and brand awareness enhancement
French
Native or bilingual
Experience
- Ekko MediaSenior SEA ConsultantOctober 2023 - October 2025 (2 years)Paris, Franceâ Management of a client portfolio on paid acquisition channels (Google Ads, Microsoft Advertising, Meta, LinkedIn Ads, Tiktok Ads, ...)â Strategic support and implementation of recommendations to meet client objectivesâ Setup of advanced tracking to address Data challenges (offline conversion tracking, cookie banner consent)â Execution of Ads account audits (tenders)
- Economie d'Energie SASTraffic ManagerJune 2021 - October 2023 (2 years and 4 months)Paris, Franceâ Management of a CEE client portfolio on paid acquisition channels (Google Ads, Microsoft Advertising, Meta, Taboola, Pinterest, ...)â Setup and configuration of Google Tag Manager accounts (tracking tags)â Configuration of web analytics accounts: Google Analytics 4, Matomoâ Analysis of customer journeys and recommendations to improve user experience (Hotjar)â Participation in the complete redesign of websites: customer journey, UX/UI,...â SEO optimization of websitesâ Analysis of online and offline dataâ Setup of advanced reporting via Google Data Studio and/or PowerBIâ GDPR compliance in collaboration with the DPO (CMP configuration, cookie definition, drafting of various policies)
- °ArcaneSEA & Data Marketing ConsultantJanuary 2020 - June 2021 (1 year and 5 months)Ăle-de-France, Franceâ Management of a large account client portfolio on paid acquisition channels (Search Ads 360, Google Ads, Microsoft Advertising, Meta, ...)â Strategic support and implementation of recommendations to meet client objectivesâ Setup of advanced reporting via Google Data Studioâ Management and Optimization of feeds (via our internal tool SmartFeeds) to improve the quality of Google Shopping product listings and segment according to objectives (profitability, volume, margin, ...)â Execution of Ads account audits (tenders)â Participation in the training and support of junior SEA Consultants
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Education
- MBA Specialized Digital Marketing & Business, Digital MarketingMBA Specialized Digital Marketing & Business2018MBA Spécialisé Digital Marketing & Business, Marketing Digital
- Master in Product and Innovation Marketing through Services, MarketingIAE Orléans2016Master Marketing du Produit et de l'Innovation par les Services, Marketing