Simon Vannier

Managed the CRM and marketing strategy for a portfolio of 700,000 clients within Groupe BPCE.

Results & achievements:

• Managed 20 weekly CRM campaigns, sending over 1.5 million emails per quarter. (Approximately 3M emails across all channels)

• Improved CRM performance with a 10-point increase in email open rates over 2 years by optimizing targeting, segmentation, and marketing pressure.

• Implemented recurring campaign automations and Power BI reports, resulting in a productivity gain of 1.5 days per week.

• Designed and optimized multichannel campaigns (email, SMS, push, web, and mail) using Adobe Campaign.

• Conducted behavioral analyses and advanced segmentations using SQL and Alteryx to enhance the relevance of marketing actions.

• Developed re-engagement and loyalty programs based on customer behavior analysis.

• Produced marketing studies and strategic recommendations for management.

• Managed and animated the Retail Banking SharePoint portal used by 1,500 employees.

• Conducted marketing studies and commercial analyses to support management decision-making.

• Contributed to segmentation projects and optimization of customer knowledge in individual and professional markets.

• Coordinated with sales teams to improve the dissemination of information and monitoring of marketing actions.

• Created and marketed an educational board game focused on innovation.

• Acquired 35 B2B clients (schools, incubators, and companies) from 600 qualified prospects.

• Developed the entire commercial chain: prospecting, demonstration, negotiation, sales, and loyalty.

• Designed the e-commerce site and managed digital communication.

• Full project management: product development, marketing, sales, and customer relations.