Freelancer profile translated to English.

Description

Senior Revenue Operations Consultant, I help SMEs and B2B SaaS companies structure and optimize their revenue systems when CRM becomes difficult to manage and conversion stagnates.

I work across the entire RevOps chain: marketing → sales funnel structuring (MQL / SQL), CRM architecture, qualification rules, pipelines, key workflow automations (routing, enrichment, synchronization) and business-driven reporting.

I have over 10 years of experience in high-growth B2B SaaS environments, with a very hands-on approach: simple systems, understood and actually used by the teams.

I provide audit, redesign, or continuous support services, with a clear objective: improve conversion, reduce operational friction, and secure growth.

Industry field of expertise

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Lille (up to 20km), Tournai (up to 20km)

Positive
Senior Revenue Operations - Growth Marketing
SOFTWARE PUBLISHING
July 2024 - February 2026 (1 year and 7 months)
Lille, France
Cross-functional intervention in structuring and executing Revenue systems for several B2B SaaS companies (Sarbacane, User.com, noCRM).

- Complete structuring of the marketing → sales funnel (lead, MQL, SQL, customer)
- Alignment of marketing, sales, and product teams around clear RevOps processes
- Harmonization and optimization of CRM, marketing automation, and outreach tools
- Automation of critical processes: lead routing, enrichment, data synchronization
- Improvement of data quality and its utilization for business steering

Constant objective: streamline customer journeys, reduce operational friction, and improve conversion and commercial performance.
Revenue Operations CRM Sales Operations CRM & Marketing Automation Performance Marketing
Sarbacane Software
Marketing Project Manager - Acquisition
SOFTWARE PUBLISHING
July 2022 - July 2024 (2 years)
Lille, France
Acquisition and conversion-oriented role, with a strong focus on structuring and cross-functional management.

- Optimization of B2B acquisition and conversion paths
- Design of marketing initiatives for sales enablement
- Redesign and management of the affiliate program
- Coordination of marketing, sales, and product stakeholders
- Performance tracking and contribution to strategic marketing decisions

Work focused on the effectiveness of levers, clarity of customer journeys, and real business impact.
Funnel Builder Lead Generation Marketing Automation Project Management Affiliate Marketing
Sarbacane Software
Marketing Project Manager - Sarbacane Chat
SOFTWARE PUBLISHING
July 2019 - July 2022 (3 years)
Lille, France
Participation in the launch and marketing structuring of a SaaS product in its growth phase.

- Product marketing management: positioning, activation, adoption
- Close coordination between marketing, sales, and product
- In-depth work on usage, engagement, and customer retention
- Contribution to structuring go-to-market processes

Product and usage-oriented approach, aligning teams around common objectives.

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Master II Strategic Web Marketing Manager
ISEFAC Alternance Lille
2016
En alternance
Bachelor of Marketing and Commerce
ISEFAC Bachelor Lille
2014
Spécialisation métiers du luxe

Check out Simon's education

Strategy Consultant

Simon Vande Rosieren

RevOps Consultant - CRM, Funnel, Automations

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