Simon Tanguy

Certified training organization > Areas of expertise: digital advertising, growth strategy, marketing strategy, leadership, human capital management, project management Independent consultant: > Examples of Digital Marketing assignments: creation of a digital media strategy, integration of the programmatic lever into the media mix, audit and recommendations, management of media agency / trading desk tenders > Examples of Change Management assignments: establishing leadership, managing Gen Z, human capital management, reflection on company values/missions, strategic reflection on human capital management in companies

Management of the French market: monitoring commercial objectives, ensuring profitability of actions, developing the client portfolio, financial forecasts for the business. Responsible for the client portfolio in France (+ Belgium until 2019), advertisers and media agencies: supporting top clients in their strategic projects, such as the internalization of the Programmatic lever or training client teams, monitoring satisfaction and loyalty indicators. Management of the Account Strategists team, in contact with clients and responsible for strategic consulting, campaign reporting, and upselling. Training new employees and supporting skills development. Team size tripled. Support for the sales team in responding to tenders and briefs. Analysis of commercial performance. Working closely with the marketing team in defining and updating commercial offers, and communication actions with and for our clients. Trainer at the Programmatic Academy by Gamned, training advertisers, agencies, and media sales houses. Supporting founders in their strategic thinking, and participating in major projects, such as the acquisition by the TF1 Group in 2018. Client references (non-exhaustive): BUT / Clarins / FleuryMichon / FnacDarty / Fortuneo / InterSport / L'Occitane / Mediapart / Orange / Pfizer / SeLoger / Sephora / SFR

Support for 400 students on campus in their annual entrepreneurial project

- Validation of business models and marketing positioning

- Support in research and thinking towards creativity and innovation