About Simon
English
Native or bilingual
Spanish
Native or bilingual
Experience
- Cliente internacional (sector tabaco/nicotina)Senior Creative Copywriter — Brand CampaignsRETAIL (LARGE RETAILERS)July 2025 - Today (1 year and 1 month)Madrid, SpainDevelopment of copy for brand campaigns for a multinational tobacco/nicotine sector company, working directly with Creative Directors and client teams. Recent projects include:Complete rebranding of loyalty materials (table talker, inserts, guides, cards)Development of "Headline + Couplet" creative architecture for global campaignsNaming of product finishes and sub-line linesCopywriting of internal employee engagement platformBilingual copy with strict legal guardrails and premium tonality (references: Porsche, Rolex)Focus on premium brands, collaborative work with international creative teams, and absolute respect for legal and tonal guidelines.
- CHAMPSTERDAM S.L.FOUNDERDIGITAL AND ITApril 2009 - Today (17 years and 4 months)Madrid, SpainInnovative advertising agency developing creative and high-impact campaigns for a diverse portfolio of brands in Spain and the UK. A trusted network of international collaborators enabling the integration of highly specialized skill sets into each project, ensuring bespoke solutions and outstanding results.
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Education
- degreeINSTITUTO DI DISEÑOdegree
- UNIVERSIDAD DE NEBRIJA