Freelancer profile translated to English.
Back to original languageAbout Simon
Hello everyone,
I hold degrees in "Marketing, Brand Management, and Communication" from @Sorbonne Paris 1, "International Business" from @ESG Montreal, and "Full Stack Web & Mobile Developer" from @LeReacteur 🎓
I have over 15 years of experience in web marketing, including 10 years as a freelance SEO/SEA Consultant & Expert. My most recent employment experiences were as CMO (Chief Marketing Officer) @SeDomicilier and Head of Performance @MONI 🚀
After several experiences in luxury hospitality, private banking, and creating my own startup in New York, as well as managing a marketing department in high-growth startups, I have supported numerous clients with their marketing challenges.
My method is simple, based on data analysis and proactive dialogue with you!
My areas of expertise:
đź‘Ś OPTIMIZATION & SUPPORT
â—¦ Semantic SEO Audit: Keyword research / Semantic cocooning / Ranking / Content optimization / Meta optimization
â—¦ Technical SEO Audit: Crawlability / Sitemap & robots.txt configuration / Architecture & Structure / HTML errors / Indexing / Structured data
â—¦ Web Performance Optimization: Loading time / E-A-T / Core Web Vitals
â—¦ Google Ads / Display / Shopping / Remarketing Campaign Optimization & Creation
🚀 STRATEGY & ACQUISITION
â—¦ Content Strategy: Writing roadmap / SEO-optimized content / Semantics
â—¦ Acquisition: Inbound Marketing / SEA / SEO / Google Ads / Facebook & Instagram Ads
â—¦ Lead Nurturing Strategy: Emailing / SMS / Pop-ups / Banners / Automation
â—¦ Visibility & E-reputation Strategy
đź–Ą CREATION & RECOMMENDATIONS
â—¦ UX/UI Interface Creation
â—¦ Native Website Creation
â—¦ Website Creation via CMS
â—¦ User Journey Consulting: Workflow / Landing Page / Lead Capture
â—¦ Web Performance Consulting
â—¦ Monitoring & Reporting
🎓 CERTIFICATIONS
â—¦ Google Adwords, Google Analytics, SEO, SEA
Spanish
Fluent
English
Fluent
French
Native or bilingual
Japanese
Basic
Can work on-site
Paris (up to 50km), Perpignan (up to 50km), Marseille (up to 50km)
Experience
- CA Transitions & Energies
On Malt
Digital Marketing Support - CATEBANKING AND INSURANCEJanuary 2026 - April 2026 (3 months)Paris, FranceTemporary replacement for the Head of Digital Marketing at Crédit Agricole Transitions & Energies. I managed the complete steering of the group's digital strategy, ensuring operational continuity and acquisition channel performance throughout the assignment.Key Results:- SEA CPL divided by 10
- +90% lead acquisition in 6 months
Tasks Performed:- Global management of acquisition levers: SEO, SEA, Social Ads, and Growth Marketing
- Resumption of tracking initiatives and optimization of the website's tagging plan
- Orchestration of 4 partner agencies for the group: brief definition, coordination, deliverable tracking, and arbitration
- Supervision of content production across all digital channels
- Management of a digital marketing intern: operational follow-up, training, and skill development
- Automation and digitalization of processes for increased efficiency and reliability
- Performance monitoring and steering through dashboards and regular reporting
This mission allowed me to combine strategic vision with operational execution, while coordinating all internal and external stakeholders, with a direct and measurable impact on acquisition performance. - MONIHead of PerformanceTELECOMMUNICATIONSDecember 2019 - April 2023 (3 years and 5 months)Paris, FranceMonisnap is the new alternative to sending money abroad. Send money to your relatives, friends or business partners in seconds, and enjoy the fairest fees and smartest experience on our platform!Monisnap was founded in 2017 by former employees from Google and Groupon, finally bringing to life the long-awaited disruption in the traditional European remittance market, which suffers from poor customer satisfaction, high fees and dull products.Monisnap is a France based start-up, authorized to work as a banking intermediary by French Financial Authority ORIAS (n°17006312) and backed by Truffle Capital, the leading European VC in Fintech and Biotech.- Acquisition Strategy, Customer and Lead Acquisition Cost optimization- Growth Hacking & AB Testing- SEO Strategy: Content Management process, technical optimization, backlinking, scalability- Social Media Optimization: paid & organic- SEA Strategy: Optimization, Ads automation & scalability- PR & Brand management
- SeDomicilierCMOE-COMMERCEOctober 2016 - November 2019 (3 years and 1 month)Paris, France
- Marketing Department Management (Community Manager, Designer, Content Managers, Web Marketing Manager, SEA Strategist...)
- Implementation of the global marketing strategy, optimization of acquisition channels and customer/lead acquisition costs, AB testing
- SEO, SEA, SMO, UX, UI, lead nurturing
- Brand management
- Growth Hacking
- Process creation and team coordination
Reviews
Recommendations
FU
+3
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Education
- Master 2 Marketing, Brand Management & CommunicationIAE de Paris - Sorbonne Business School2016
- Master's Degree in International Marketing & BusinessESG-UQAM (School of Management Sciences)2015Ecole de commerce située à Montréal, Canada.
Certifications
- Facebook Blueprint CertifiedFacebook2019