Freelancer profile translated to English.
Back to original languageAbout Simon
Hello everyone,
I hold a degree in "Marketing, Brand Management and Communication" @Sorbonne Paris 1, "International Business" @ESG Montréal, and "Full Stack Web & Mobile Developer" @LeReacteur 🎓
I have 14 years of experience in webmarketing, including 10 years as a freelance SEO/SEA Consultant & Expert. My most recent full-time roles were: CMO (Chief Marketing Officer) @SeDomicilier and Head of Performance @MONI 🚀
After several experiences in luxury hospitality, private banking, and founding my own startup in New York, as well as managing a marketing department in fast-growing startups, I have assisted numerous clients with their marketing challenges.
My approach is straightforward, based on data analysis and proactive communication with you!
My areas of expertise:
đź‘Ś OPTIMIZATION & SUPPORT
â—¦ Semantic SEO Audit: Keyword research / Semantic cocooning / Ranking / Content optimization / Meta optimization
â—¦ Technical SEO Audit: Crawlability / Sitemap & robots.txt configuration / Site structure & hierarchy / HTML errors / Indexation / Structured data
â—¦ Website Performance Optimization: Loading speed / E-A-T / Core Web Vitals
â—¦ Google Ads / Display / Shopping / Remarketing Campaign Optimization & Creation
🚀 STRATEGY & ACQUISITION
â—¦ Content Strategy: Writing roadmap / SEO-optimized content / Semantics
â—¦ Acquisition: Inbound Marketing / SEA / SEO / Google Ads / Facebook & Instagram Ads
â—¦ Lead Nurturing Strategy: Emailing / SMS / Pop-ups / Banners / Automation
â—¦ Visibility & E-reputation Strategy
đź–Ą CREATION & RECOMMENDATIONS
â—¦ UX/UI Interface Design
â—¦ Native Website Creation
â—¦ Website Creation via CMS
â—¦ User Journey Consulting: Workflow / Landing Pages / Lead Capture
â—¦ Website Performance Consulting
â—¦ Monitoring & Reporting
🎓 CERTIFICATIONS
â—¦ Google Adwords, Google Analytics, SEO, SEA
Spanish
Fluent
English
Fluent
French
Native or bilingual
Japanese
Basic
Can work on-site
Paris (up to 50km), Perpignan (up to 50km), Marseille (up to 50km)
Experience
- MONIHead of PerformanceTELECOMMUNICATIONSDecember 2019 - April 2023 (3 years and 5 months)Paris, FranceMonisnap is the new alternative to sending money abroad. Send money to your relatives, friends, or business partners in seconds, and enjoy the fairest fees and smartest experience on our platform!Monisnap was founded in 2017 by former employees from Google and Groupon, finally bringing to life the long-awaited disruption in the traditional European remittance market, which suffers from poor customer satisfaction, high fees, and dull products.Monisnap is a France-based start-up, authorized to work as a banking intermediary by the French Financial Authority ORIAS (n°17006312) and backed by Truffle Capital, the leading European VC in Fintech and Biotech.- Acquisition Strategy, Customer and Lead Acquisition Cost optimization- Growth Hacking & A/B Testing- SEO Strategy: Content Management process, technical optimization, backlinking, scalability- Social Media Optimization: paid & organic- SEA Strategy: Optimization, Ads automation & scalability- PR & Brand management
- SeDomicilierCMOE-COMMERCEOctober 2016 - November 2019 (3 years and 1 month)Paris, France
- Management of the Marketing Department (Community Manager, Designer, Content Managers, Webmarketing Manager, SEA Strategist...)
- Implementation of the global marketing strategy, optimization of acquisition channels and customer/lead acquisition costs, A/B testing
- SEO, SEA, SMO, UX, UI, lead nurturing
- Brand management
- Growth Hacking
- Creation of processes and team coordination
- DrouotSEO ExpertARTS AND CRAFTSJanuary 2024 - January 2025 (1 year)Paris, France
- Strategic SEO support for the complete redesign of drouot.com (3M items per year, 60,000 new listings per week)
- Direct collaboration with the CTO to optimize the technical SEO architecture of the future site: navigation, sitemap, product page depth, management of sold items pages, internal linking, PageRank sculpting
- Advanced recommendations on site structure to maximize lot indexing and visibility
- Design and implementation of targeted semantic cocoons related to product categories (furniture, art, collectibles...)
- Training of marketing teams on the cocoon creation method and SEO performance monitoring: skills transfer & tracking tools
- Cross-functional coordination between tech, product, and marketing departments with a "SEO by design" approach from the redesign phase
Reviews
Recommendations
EB
+3
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Education
- Master 2 Marketing, Brand Management & CommunicationIAE de Paris - Sorbonne Business School2016
- Master's degree in International Marketing & BusinessESG-UQAM (School of Management Sciences)2015Ecole de commerce située à Montréal, Canada.
Certifications
- Facebook Blueprint CertifiedFacebook2019