Freelancer profile translated to English.

Description

Simon Reif designs digital products at the intersection of design and technology. He combines research, conception, and prototyping into well-thought-out UX solutions — from strategic direction to a testable design. His background in interface design and software development ensures that not only interfaces are created, but detailed, coherent product experiences.

Simon works for clients from culture, business, and the public sector — as an embedded part of agile product teams, as a design lead, in a consulting role, or with full project responsibility. He implements larger projects together with partners from his network of specialists.

His diploma in Design and Technology from the Lübeck University of Applied Sciences and his studies at Zurich University of the Arts have fundamentally shaped his approach.

Languages

German
Native or bilingual
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Freiburg im Breisgau (up to 50km)

Studio Simon Reif
Freelance UX Designer / Product Design Lead / Strategic Experience Designer
August 2014 - Today (11 years and 10 months)
Freiburg im Breisgau, BW, Germany
UX Designer and Product Design Lead for clients in culture, business, and the public sector — from early strategy through production-ready deliverables. Work spans UX/CX strategy, information architecture, product design, and design leadership. Co-founder of Normkit.Digital, a co-op studio network for digital product development and UX/UI design.
LimeSurvey
User Experience Designer (Freelance)
April 2022 - Today (4 years and 2 months)
Hamburg, Germany
Shaping the UX of a SaaS survey platform from early discovery onward — working directly with the CEO and product team on concept, flows, and continuous iteration.
re-lounge GmbH
Product Design Lead (Freelance)
December 2024 - December 2025 (1 year)
Freiburg im Breisgau, BW, Germany
UX lead for a new online education platform — redesigning user flows, defining the overall platform concept, and designing key areas including onboarding, video learning, checkout, and multi-user models. Included stakeholder workshops to validate decisions.