Freelancer profile translated to English.
Back to original languageAbout Simon
With over 8 years of experience in B2B SaaS, from Tiller Systems to SumUp as Head of Sales France, I have supported ARR growth from €0.5M to €20M. I contributed to the opening and expansion of the French market, recruited, trained, and managed over 50 Sales/Pre-Sales professionals, and structured commercial processes as well as playbooks and performance levers (ICP, funnel, CAC, profitability).
Today, I act as a Fractional Head of Sales to help startups and scale-ups build and scale their sales machine. My expertise covers:
- Definition and execution of Go-to-Market strategies adapted to their growth stage
- Structuring and management of initial sales teams
- Optimization of the sales funnel and data-driven performance management
- Implementation of a sustainable Revenue Ops and Sales Enablement organization
My approach: a balance between strategic vision and operational execution, to generate healthy, sustainable, and profitable growth.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Nantes (up to 50km), Angers (up to 50km)
Experience
- CompareCo-founderCIVIL ENGINEERINGAugust 2024 - March 2025 (7 months)Paris, FranceEntrepreneurial initiative to develop a SaaS platform allowing building trades artisans (VSEs/self-employed) to compare construction materials (prices, stocks, delivery times) between local stores.
- Field market research and customer discovery (25+ interviews with artisans, 5 distributors)
- Definition of MVP and core features (comparison tool, smart cart, partners)
- Development of Go-to-Market strategy and personas (solo artisans / pro renovators)
- Preparation of investor/incubator pitch (support + data room)
- SumUpHead of Sales FranceBANKING AND INSURANCEJanuary 2021 - June 2024 (3 years and 5 months)Paris, FranceManagement of the commercial strategy post-acquisition. Growth and profitability objectives, complete structuring of the sales organization (AE/SDR/Upsell), owner of the French P&L.
- Global team of 35+ employees
- French ARR Growth: €7.5M → €20M (+8,000 new active customers)
- CAC payback reduced from 32 to 12 months
- Structuring of the Upsell team to increase NRR (+33% in 12 months)
- Management of the go-to-market (POS Lite, Banking, Card-reader)
- France = 30+% of EU revenue → #1 market
- TillerSystemsSales Team LeaderSOFTWARE PUBLISHINGMarch 2017 - December 2020 (3 years and 9 months)Paris, FranceManagement of a team of 8 Account Executives. KPI structuring, forecasting, CRM, coaching, outbound (60%) / inbound (40%) strategy
- +3,000 new customers signed
- French ARR €4.9M
- Conversion 18% → 31%
- Recruitment, onboarding, and coaching of 15+ AEs
- Deployment of inbound marketing (2018)
- Series B funding round of €12M (2018) then Series C of €25M (2020)
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Education
- Data Analyst & AILe Wagon2025Data Analyst & IA
- BachelorEcofac Business School2014Bachelor Marketing et Management des Ventes
Certifications
- Artificial Intelligence and Big Data Analysis DeveloperLe Wagon2025