Simon Potiez

Topic: Sports Betting

Target: National Referencing

For this project, we started from scratch. The site was created in 2015, and I took over the referencing a few months after its creation.

I modified the site's structure to optimize it for the Google bot. Then, based on research for keywords that could generate significant traffic, I defined a content strategy to attract visitors to the site. From there, I created a semantic cocoon and took charge of writing the static content.

In parallel, I implemented a link-building strategy to obtain backlinks from sites with similar or related themes. Today, I have secured 189 backlinks for this site.

This site is now among the TOP 5 French sports betting sites and continues to grow each year.

I was also involved in the webmarketing for this site, with the goal of developing and retaining a community of members. Thanks to the implementation of various tools, including catchers, landing pages, and an emailing solution, the site now has a database of 40,000 active emails and captures an average of 2,000 new email addresses per month.

From there, in collaboration with the client, we developed monetization and conversion strategies, which allowed the site to increase its revenue by 1000% between the first and second year, and then by 180% between the second and third year.

TF/CF: 35/33

Positioning: 624 expressions in Google's TOP 3

Traffic:

2019 -> 1,931,551 Visits

2020 -> 2,053,867 Visits despite almost no activity during the COVID period due to the suspension of sports competitions

Topic: Real Estate Credit Brokerage

Target: Local Referencing in a city of 100,000 inhabitants

The site had been in place for several years, with only a few pages presenting the company.

In the highly competitive field of real estate credit brokerage, it was necessary to create more content to improve positioning and appear for new keywords to attract more visitors.

Therefore, I conducted research for new keywords to rank for. Based on this, I created a semantic cocoon with the implementation of 11 new pages, making the site more relevant to Google on the topic while offering added value to visitors.

I was responsible for content writing in collaboration with the client.

TF/CF: 13/16

Positioning: In a business sector dominated by national giants, arguably one of the most difficult in terms of SEO, we managed to stand out and position ourselves for keywords with high commercial value:

2nd for "Courtier Besançon" (Broker Besançon)

3rd for "Courtier crédit Besançon" (Credit Broker Besançon)

3rd for "Courtier crédit immobilier Besançon" (Real Estate Credit Broker Besançon)

4th for "Courtier pret immobilier Besançon" (Real Estate Loan Broker Besançon)

6th for "Crédit immobilier Besançon" (Real Estate Credit Besançon)

Traffic:

2020 -> 2800 Visits despite the lockdown context which blocked activity

2019 -> 2674 Visits

Topic: Passenger Transport

Target: Local or even departmental referencing

For the creation of this showcase website for a passenger transport company, the client wanted a solid foundation for their referencing.

I therefore focused solely on optimizing the site's internal tags and the Google My Business listing. The result was very effective.

Positioning:

3rd for "Transport voyageurs montbéliard" (Passenger transport Montbéliard) and 1st transport company (city of 25,000 inhabitants)

3rd for "Transport voyageurs Belfort" (Passenger transport Belfort) and 1st transport company (city of 46,000 inhabitants)

The top 2 results are from Pages Jaunes (Yellow Pages), so the client is positioned ahead of all their competitors.

6th for "Transport voyageurs Doubs" (Passenger transport Doubs) (Department) and 2nd transport company

4th for "Voyage car montbéliard" (Bus trip Montbéliard) and 1st transport company

8th for "Voyage car Belfort" (Bus trip Belfort) and 2nd transport company

7th for "Voyage car Doubs" (Bus trip Doubs) and 5th transport company