Freelancer profile translated to English.
Back to original languageAbout Simon
I am a senior digital acquisition (Paid Media) and analytics consultant, with 10+ years of experience in high-stakes business initiatives in France and Quebec.
I support marketing and growth teams in structuring full-funnel strategies (Google, Meta, LinkedIn…), ensuring tracking reliability (GA4/GTM, event tracking), performance optimization, and setting up actionable reporting.
I am involved in both restructuring phases (audits, account redesigns, measurement & attribution) and scaling phases (media planning, creative/audience testing, CAC/CPA/ROAS optimization). I am comfortable in complex environments, collaborating with data, product, CRM, and creative teams, as well as agencies.
➡️ Certified and experienced in configuring Analytics and Tag Management solutions (Google Tag Manager, GA4, Matomo, Eulerian, Piano Analytics, Segment, Mediarithmics...).
✅ Over 50 sites tracked from scratch, including major e-commerce sites.
➡️ Certified and experienced in the main marketing technologies on the market (Facebook Ads, Google Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Native Ads, Affiliate, Display, Programmatic...).
✅ Over €100M spent on various acquisition channels for players in e-commerce, education, employment, sports, publishing, construction... (B2B & B2C).
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- LCI ÉducationHead of Digital AcquisitionSeptember 2022 - January 2025 (2 years and 4 months)Montreal, QC, CanadaAs Head of Paid Media at LCI Education, I led an international team of digital media specialists, orchestrating advertising strategies across twenty campuses on five continents.My role was central to optimizing and standardizing Paid Media practices, ensuring the achievement of student acquisition objectives while adapting strategies to local specificities.Thanks to my data-driven approach and my ability to combine strategic vision with technical expertise, I generated a tangible impact on a large scale.🔹 International Leadership & Team ManagementSupervising, training, and managing a team of media specialists, ensuring their optimal performance in diverse markets.🔹 Paid Media Strategy & Campaign OptimizationOverseeing Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads campaigns, etc.Managing media agencies and continuous optimization to maximize engagement and conversion.🔹 Analytical Expertise & Data ManagementMonitoring performance with Google Analytics, implementing and optimizing the CMP and CDP for accurate and compliant tracking.Developing advanced multi-source dashboards on Power BI, facilitating reporting and decision-making.🔹 Data-Driven Project Management & InnovationImplementing A/B tests, analyzing results, and adjusting strategies in real-time to optimize performance.🔹 Strategic Collaboration & Global AlignmentWorking synergistically with campus marketing directors and global marketing teams to ensure campaign coherence and maximize their impact.
- SchoolMateFounderMay 2025 - Today (1 year and 3 months)FranceConceived, framed, and launched a mobile application dedicated to student well-being, guidance, and campus life.Defined the product vision, built the roadmap, and delivered an MVP in less than 6 months.Developed the business model (B2B subscription) and structured the value proposition for institutions.Recruited and managed a multidisciplinary team (development, content, account managers) while managing the budget.Implemented the go-to-market strategy: targeted prospecting, partnerships with school networks, and supervision of a pilot program.Created sales materials and communication (pitch deck, showcase website, social media) to enhance brand visibility.
- L'agence RUPDigital Marketing Freelance Partner | Social Paid and SEA StrategyJanuary 2025 - Today (1 year and 7 months)FranceI assist social and solidarity economy actors in their paid media strategies (SEA, Social Ads, Display), their tracking issues, and web analytics data (Google Analytics, Matomo, Google Tag Manager...).
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Education
- Master 2 (M2), Economics and Consulting in ICT and E-Business (ECOTIC)Université de Rennes I2016Master 2 (M2), Economie et Conseil en TIC et E-Business (ECOTIC)
- Master of BusinessUniversité de Rennes I2016Master 1, Stratégie E-Business