Freelancer profile translated to English.
Back to original languageAbout Simon
Google Ads / SEA Consultant specializing in B2B lead generation, I help companies improve lead quality, reliable tracking, and manage campaigns with a measurable profitability logic.
I step in when campaigns generate few opportunities, CPL becomes difficult to control, leads are not commercially exploitable, or tracking does not clearly link media investment to business results.
My added value is not limited to campaign management: I structure more readable, reliable, and better-managed Google Ads systems, with particular attention to conversion quality, tracking via GA4 and Google Tag Manager, and offline conversion management.
My goal: move away from management based on incomplete signals to guide decisions towards what truly generates value.
I support my clients on missions of:
- Google Ads and SEA audits;
- Account restructuring and optimization;
- B2B lead generation;
- Tracking via Google Ads, GA4, and GTM;
- Setting up offline conversions;
- Performance analysis and profitability management.
My method is based on 4 steps: understand business challenges, ensure reliable measurement, identify priority levers, and deploy a clear optimization plan.
Need a Google Ads consultant capable of improving lead quality, ensuring reliable tracking, and better managing profitability? Write to me.
French
Native or bilingual
English
Fluent
German
Basic
Chinese
Conversational
Remote only
Primarily works remotely
Experience
- AdverisDigital Marketing ConsultantCONSULTING AND AUDITSDecember 2024 - Today (1 year and 8 months)Paris, FranceManagement and optimization of SEA and SMA campaigns for a portfolio of 9 clients, primarily B2B.Implementation of reliable, high-performance, and compliant tracking for lead generation campaigns.Client portfolio management, client relationship development.Management of marketing upsells and increase in project profitability.Conducting training sessions for clients and prospects (Google Ads, Analytics, etc.).Preparation of tender documents.Management and deployment of AI within my department to optimize and standardize practices.Management, creation, and deployment of content on Notion within my department.
- DialektaDigital Media SpecialistCONSULTING AND AUDITSFebruary 2023 - December 2024 (1 year and 10 months)FranceSEA, SMA, Programmatic on Google Ads, Facebook Ads, TikTok, and Snapchat.🎯 Account Strategy: Developing strategies and defining media plans on Google Ads, Meta Ads, TikTok, Snap.📊 Performance Reports: Producing detailed reports on the delivery of Google Ads, Meta Ads campaigns.💰 Budget Management: Optimizing media budgets.🔍 Audits & Analyses: Comprehensive audits and performance analyses of Google Ads, Meta Ads, TikTok, Snap.🚀 Opportunities: Identifying opportunities to maximize results.✍️ Copywriting: Writing impactful ads for Google Ads.
- JuntoPaid, Search & Social ConsultantCONSULTING AND AUDITSMarch 2022 - December 2022 (9 months)92100 Boulogne-Billancourt, FranceSEA, SMA, Programmatic on Google Ads, Facebook Ads.🎯 Account Strategy: Developing strategies and defining media plans on Google Ads, Meta Ads.📊 Performance Reports: Producing detailed reports on the delivery of Google Ads, Meta Ads campaigns.💰 Budget Management: Optimizing media budgets.🔍 Audits & Analyses: Comprehensive audits and performance analyses of Google Ads, Meta Ads.🚀 Opportunities: Identifying opportunities to maximize results.✍️ Copywriting: Writing impactful ads for Google Ads.
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Education
- Master of ScienceNEOMA Business School2022Master of Science - MSc Digital Expertise for Marketing, Marketing
- Master 1 (M1), Marketing / AdvertisingISCOM2021Master 1 (M1), Marketing / Publicité
Certifications
- Google Analytics for BeginnersGoogle2021
- Shopping Ads CertificationGoogle2022