Description

I've spent 12+ years helping brands stop losing customers they worked hard to acquire.

After a decade specialising in CRM and retention marketing across iGaming and digital services, I founded CRM Elevate to bring that expertise directly to brands that want to turn their CRM into a real growth engine, not just a database.

What I actually do:

- CRM audits: finding what's broken and what's being left on the table

- Retention & lifecycle strategy: built around real customer behaviour, not templates

- Omnichannel campaigns: email, SMS, WhatsApp, App push, done right

If your CRM is running on autopilot while your churn stays high, that's the gap I fix.

Open to consulting mandates, freelance projects, and senior CRM roles across iGaming, digital services, and hospitality.

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Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

PLP Media
COO & Head of CRM
ENTERTAINMENT AND LEISURE
September 2025 - June 2026 (9 months)
Launched an online casino from zero: owned operational setup, acquisition & CRM strategy, KPI dashboards, and P&L planning
Built and scaled the CRM function from the ground up, including marketing automation, VIP & loyalty strategy, retention marketing and gamification
Drove 70+% second deposit conversion and +50% week over-week retention within the launch period
SAP CRM Agile CRM Customer Loyalty/ Retention Marketing Automation Email marketing
MBG Digital
Head of CRM & Gamification
ENTERTAINMENT AND LEISURE
September 2023 - August 2025 (1 year and 11 months)
Scaled CRM from 1 to 10+ brands while growing the team from 1 to 6 specialists, supporting record-high monthly active players
Built the CRM ecosystem with marketing automation, personalization, VIP & loyalty programs, and gamified engagement
Led omnichannel CRM strategy and execution across email, inbox, Telegram, pop-ups, and seasonal sports & casino campaigns
Drove triple-digit YoY retention growth, doubled retention on incentivized brands, and increased Day-7 retention by 25%
Marketing Automation Email marketing Agile CRM SAP CRM Project Management
Parimatch
Head of CRM
ENTERTAINMENT AND LEISURE
September 2022 - April 2023 (7 months)
Cyprus
Defined omnichannel strategies for activation, retention, and reactivation, driving a 35% increase in weekly engagement
Led key CRM projects: New automation framework A/B testing, automated dashboard implementation, segmentation model overhaul
Owned the CRM promotional strategy, customer lifecycle management, reporting and budget planning
Managed and coached a remote team of 10+ CRM specialists