Freelancer profile translated to English.
Back to original languageAbout Simon
🎯 Losing confidence in your data? I help you regain control and maximize your decision-making.
As a data consultant, I support companies in steering and managing their business and marketing through data.
I work with prestigious clients (Honda, Coyote, DIM, Les Echos, Lulli, ...) who manage their businesses with reliable KPIs.
🚀 MY SPECIALTIES:
Business Intelligence:
- Creation of tailor-made dashboards to steer your business (Looker Studio, Google Sheets)
- Intuitive dashboards that transform your data into concrete actions
- Robust data architecture: Data Modeling, Quality, Governance
- Advanced tracking solutions (GA4, Server-Side, APIs)
Tracking & Analytics:
- Google Tag Manager
- Implementation and optimization of your web & app tracking journeys
- Tailor-made tagging plans for usable and reliable data
BigQuery & Cloud:
- Centralization and automation of your data flows
- Tailor-made analyses and models for high-value insights
💡 UNIQUE APPROACH:
✅ Simplicity + Precision + Reliability = Effective marketing decisions
✅ Focus on business priorities
✅ Iterative construction with clear success KPIs
✅ Breaking down silos to optimize operational efficiency
🎖️ CONCRETE RESULTS:
- Honda: Ultra-precise steering of advertising investments and dealer performance through Looker Studio reports adapted to the motorcycle sector.
- Coyote: Tracking
- Les Echos: Advanced analyses for the legal notice journal
- Lulli: GTM and GTM server side
- DIM: Steering of margins, advertising campaign performance, steering of different brands (DIM, Lovable, and Playtex)
🛠️ TECHNOLOGICAL STACK:
- Data : BigQuery
- Visualization : Looker Studio, Google Sheets
Marketing:
GA4, GTM, ADS(TikTok, Google , Meta)
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- DBI (Dim, Lovable, Playtex)Data ConsultantFASHION AND COSMETICSFebruary 2025 - Today (1 year and 6 months)Lille, France
📢 Omnichannel data centralization and analysis for Dim (DBApparel group)
As part of the project for the Dim brand, development of a complete analysis ecosystem on BigQuery to monitor online marketing performance and multi-channel customer journeys.Key responsibilities:🔄 Aggregation of data from over 6 media and analytics platforms📦 Data quality assurance:Normalization tablesConversion processing📈 Creation of dynamic business views:Centralized + enriched KPIsGranular video analysis for Meta📊 Provision of automated reports for marketing teams & media agenciesTechnologies used:BigQuery (partitioned + clustered tables)Advanced SQLAutomation with Google Sheets and Data StudioEnriched and multi-touch conversion analysis🎯 Objective: Provide Dim's teams with a unified and actionable view of advertising and user behavioral performance. - - COYOTE -Data ConsultantAUTOMOBILEFebruary 2025 - Today (1 year and 6 months)Lille, France
🚀 Data steering of marketing performance for Coyote
As part of the Coyote project, I leverage an advanced analytical architecture on Google BigQuery to track and optimize the brand's digital campaigns.Key responsibilities:🔄 Multichannel data integration: Facebook, Google, Bing, Criteo, DV360, etc.🧠 Data structuring via BigQuery tables🎯 Acquisition & conversion analysis:Spend, clicks, impressions, ROASLeads, purchases, engagementsMulti-touch attribution (transaction_source_last_clic, affilation_last_click_anywhere tables, etc.)📊 Creation of business views (key KPIs)⚙️ Automation of weekly & monthly reports for CRM, media & business teamsTechnical environment:Google BigQuery & SQLPartitioned + clustered dataMultichannel centralizationMarketing attribution, web tracking (GA4, Facebook Pixel, etc.)🎯 Objective: Centralize Coyote's marketing data for ROI-driven and granular steering of digital performance. - Honda Motor FranceData AnalystAUTOMOBILEFebruary 2025 - Today (1 year and 6 months)Paris, France
🔧 Multichannel advertising performance analysis for Honda
As part of the Honda project, I work on the exploitation and analysis of advertising data centralized in BigQuery, via a data pipeline designed to aggregate and cross-reference multichannel performance.Key responsibilities:🔍 Analysis of Honda advertising campaigns from multiple platforms (Meta, Google, Amazon, DV360, etc.)🧩 Cross-referencing traffic data with detailed conversion data.📆 Weekly and monthly performance monitoring:Advertising spendClicks and impressionsSpecific conversions: leads, page views, purchases, social interactions📊 Creation of marketing steering dashboards: ROI, cost per conversion, click-through rates, generated valueTechnical environment:Google BigQueryAnalytical SQLData partitioned by dateAutomation via daily/weekly views and reports🔁 Objective: Monitor, optimize, and justify Honda's digital marketing investments with a focus on performance.
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Education
- RNCP LEVEL 5 (Associate Degree)OpenClassrooms
- EXPERT IN INFORMATION TECHNOLOGY MASTER'S DEGREEEPITECH - European Institute of Technology2019
Certifications
- Certificate of Achievement: Create a dashboard with your dataOpenclassrooms2021
- Certificate in CSS AnimationOpenclassrooms2021