Freelancer profile translated to English.

Description

Hello 👋

I'm Simon, a senior Ads consultant with 8 years of experience.

If you're here, it's probably because your results are plateauing.

What I observe in 90% of cases: it's not a lack of budget but gaps in the structure (offer, account structure, landing pages, tracking).

This is why every collaboration starts with an audit of these 4 elements:

1. Offer & positioning
2. Google Ads account configuration
3. Landing pages
4. Tracking & data

Then,I'll propose a support plan to properly rebuildwhat's blocking you and achieve your goals.

Reference:I managed Google Ads acquisition at Superprof, where the channel went from **5% to 60% of turnover**. Managed an annual budget of over €12 million, across 50 countries.

For the past year, I've been collaborating with a Canadian agency for all their ads needs on accounts with budgets ranging from €6k to €20k/month. I apply the same standards and rigor to smaller accounts 😉

Google Ads: Search / Shopping / Performance Max / YouTube + tracking (GA4, GTM).

✉️ Available and responsive:Send me a message, I'll offer you my first recommendations!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

SUPERPROF
Head of SEA | Google Ads
EDUCATION AND E-LEARNING
April 2019 - Today (7 years and 4 months)
Paris, France
Superprof – Leader marketplace in education (50+ countries, 31M users)

My responsibilities at Superprof:

📈 Head of SEA Acquisition

-Managed Google Ads strategy across 50 countries (annual budget > €12 million)
- Optimized and automated campaigns to maximize profitability
- Created processes and scripts to industrialize SEA management
-Increased Google Ads generated revenue from 5% to 60% of turnover

📊 Tracking, Analysis & Reporting

- Implemented and managed tracking via Google Tag Manager
- Created dashboards with Looker Studio for real-time SEA performance monitoring
- Analyzed LTV (Lifetime Value) by country to adapt bidding and acquisition strategy
- Monitored and analyzed performance: tracking, reporting & automation

👥 Management & Training

- Managed and trained a team of 5 Campaign Managers
- Created a Google Ads coaching program for 50 Country Managers
- Recruited and developed new team members

➕ Managed complementary channels (Meta, Tiktok, Criteo)

- Full management of Meta Ads, TikTok Ads & Criteo campaignswith budgets > €50k/month
- Continuous experimentation and optimization to improve acquisition and retention
Google Ads Campaign Google AdWords SEA Google Ads Acquisition Strategy