Freelancer profile translated to English.

Description

For 8 years, I have been assisting my clients in implementing various digital solutions. I have had the opportunity to work with major players, primarily in FMCG (P&G, Nestlé, Carrefour, L'Oréal...), but also with smaller companies and startups in launch. I have also assisted clients in more strictly regulated industries (pharma/alcohol/childcare...).

Expert in Marketing project management, with a strong appetite for Social Media & Influence, my agency experience has allowed me to develop a good overall understanding of brands' digital challenges.

I adapt to my clients by always trying to propose the most relevant solutions to meet their objectives, but also their respective ways of working and processes.

I enjoy working in trust and transparency on project follow-up; with the desire to always go beyond, I put my expertise at the service of my clients (performance analysis, benchmarks, recommendations...)

If you think I can help you achieve your goals, do not hesitate to contact me to discuss it!

Languages

French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

M6
Lead Data Analyst
September 2025 - Today (11 months)
Paris, France
Analysis of user behavioron the M6+ streaming platform, implementation of dynamic segmentation (RFM) to optimizeacquisition, retention, and loyalty.

Support for business teams indata acculturation, creation of products to facilitate objective tracking and OKR progress related to the annual strategy,creation and presentation of studies to various business units.

Optimization of ad inventory, ad delivery, and subscription sign-ups togrow the platform's revenue.

SQL Amazon Web Services Looker Studio Python Performance Improvement
Little Big Code
Senior Data Analyst
DIGITAL AND IT
January 2025 - September 2025 (8 months)
Paris, France
Design of BI products
to provide Marketing, HR, or Sales teams with actionable insights, from business framing to data modeling, KPI definition, and dashboard delivery.

Automation of data pipelines and analyses(SQL + Python), reducing manual reporting time while improving data reliability to support decision-making.

Design of attribution models and A/B testing frameworksfor Marketing & Sales teams to measure ROI by channel, optimize budget allocation, and improve conversion rates using Machine Learning algorithms.
SQL Python Google Cloud A/B Testing Data Visualization
Territory
HEAD OF OPERATIONS & ANALYTICS
DIGITAL AND IT
March 2017 - January 2025 (7 years and 10 months)
Paris, France
For over 7 years at Territory Influence, from Project Manager to Head of Operations, I worked on digital performance projects for major FMCG brands, delivering strategic reports and analyses to optimize their marketing impact, consumer engagement, brand awareness, digital presence, and sales.

**Clients: Carrefour, Nestlé, P&G, Essity, Unilever, Bacardi, L'Oréal, JDE...

** **DATA, STRATEGY & ANALYTICS

> **Analysis of the performance of different touchpoints to support strategic planning, forecasting, and performance monitoring of marketing actions.
> Delivery of actionable insights frombehavioral and sentiment analyses, consumer surveys,social listening to support business decisions.
> Management of data-driven projects tooptimize resource allocation, process efficiency, and inter-team collaboration.

MARKETING INSIGHTS & CRM ANALYTICS

> Design of a CRM program for Nestlé (120,000+ members, 20 brands), withROI optimization of campaigns andautomation of performance reporting.
> Monitoring the performance of Carrefour's private label omnichannel strategy
Carrefour: construction of KPIs, dashboards, reports, and comprehensive analyses to evaluate campaign effectiveness and their impact on in-store sales.
> Support for dozens of other FMCG brands (market analysis, segmentation, optimization of digital and e-commerce performance through data insights).

Digital Marketing Data Analysis CRM Microsoft Power BI Business Intelligence