Freelancer profile translated to English.

Description

After almost 10 years as a senior product manager in leading French companies, I now support businesses looking to grow without losing their way.

Marketing strategy, brand repositioning, product launches, roadmap building: I enjoy taking a step back to identify what truly makes a difference in the market, and then translating that into concrete, actionable plans.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Angers (up to 50km), Nantes (up to 10km)

Fleury Michon
Senior Product Manager
AGRICULTURE
September 2017 - September 2023 (6 years)
Pouzauges, France
Responsible for developing the Fleury Michon product portfolio from conceptualization to commercialization:
- Activity monitoring (sales indicators, dashboards, market research)
- Concept generation (innovations, improvements) aligned with new consumer trends and wide spaces.
- Graphic identity development (packaging development and redesign, communication campaigns, etc.).
- Activations (promotions, media) to amplify the brand
Product Innovation Branding Data Analysis Positioning Strategy Perceived Value
Cave Robert & Marcel
Brand Manager
WINE AND SPIRITS
September 2023 - December 2025 (2 years and 3 months)
Saumur, France
Responsible for developing the company's wine brands in France and internationally:
- Activity monitoring (dashboards, reporting, objective setting)
- Product innovations to revitalize the wine sector
- Product lifecycle management
- Cross-functional project management (marketing, sales, industry, supply chain, R&D).
Product Innovation Branding Differentiation Marketing Positioning Strategy