About Simon
I help organisations sharpen their positioning and turn it into clear, effective communication that drives growth.
15+ years experience across global brands including BMW, Milka and Coca-Cola, leading strategy from insight to execution.
Focus areas: brand positioning, campaign platforms and aligning teams around a clear strategic direction.
Typical engagement formats:
• Brand Positioning Sprint
• Campaign Platform Development
• Ongoing strategic support
English
Native or bilingual
Can work on-site
Berlin (up to 50km)
Experience
- ---Brand strategistSeptember 2022 - Today (3 years and 9 months)Simon works as an independent brand consultant and strategic facilitator helping organisations develop brand strategy, creative direction and collaborative thinking processes. His work spans launching a mobile network, curating art for a fashion brand and developing the design function of a bank. Clients and collaborations include BOSCH, Deutsche Telekom, Sony and Vivienne Westwood.
- OgilvyStrategy DirectorMarch 2019 - August 2022 (3 years and 5 months)Milka (Mondelez) | Global Brand Repositioning & Campaign Platforms (WPP)Co-led repositioning of a €2bn+ brand, aligning purpose, positioning and communication into a unified global platform. Developed a campaign system adopted across 30+ markets, enabling consistent creative development and local activation.BMW | Global Social Communication Strategy (Ogilvy Social.Lab)Co-led global social and content strategy across markets, aligning brand, editorial and channel roles at a system level. Delivered C-suite alignment and a clear global framework enabling consistent, scalable communication across regions.smartwater (The Coca-Cola Company) | European Positioning & Campaign Development (Ogilvy)Led a rapid European smartwater brand repositioning & campaign development process to deliver an integrated consumer tested multi-agency sustainability-led campaign.
- Now ThenStrategy Director & FounderJanuary 2016 - February 2019 (3 years and 1 month)Berlin, GermanyFounded and ran brand communication consultancy — developing strategic integrated marketing solutions.
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Education
- MA, Human GeographyThe University of Edinburgh2007Interdisciplinary economics, politics, sociology and cultural studies. Thesis: A study of the way technology is changing the way information is created, distributed and consumed.