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Simon HörtreiterSH

Simon Hörtreiter

DACH Influencer Marketing Expert - Ex Amazon

€480/day
München, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Simon

I support you in using influencer marketing as a real growth channel, not just for reach, but for measurable results.

In recent years, I have worked on the agency and corporate side with international brands such as Amazon, BMW, MARS, and Warner, building, optimizing, and scaling influencer and creator programs.

Over the years, I've realized one thing: many agencies promise performance but cannot deliver it. That's why I've developed a system that makes influencer marketing a true performance channel.

My focus is on combining strategy and implementation:
Through data-driven A/B testing, validation, and scaling.

My services at a glance:
• Development and optimization of influencer marketing strategies
• Analysis and improvement of existing campaigns (performance, ROI, structure)
• Selection and evaluation of suitable creators & influencers
• Building scalable influencer programs
• Market analyses with a focus on DACH and Europe
• Sparring for internal teams and decision-making

I work on a project basis or in the form of smaller retainers – e.g., for audits, strategic further development, or the structured setup of a functioning influencer setup.

If you don't want to leave influencer marketing to chance but want to build it in a structured and performance-oriented way, I look forward to exchanging ideas!
  • German

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • xpose360
    Senior Influencer Marketing Manager
    September 2025 - May 2026 (8 months)
    Germany
    Sole responsibility for leading the influencer marketing department

    Developed and executed strategic initiatives encompassing quality assurance, brand building, team leading, webinars &speaking, and process optimizations.

    Formulated comprehensive business development strategies that boosted revenue streams and brand visibility
    Influencer Marketing Influencer Relations
  • xpose360
    Influencer Marketing Manager
    August 2023 - September 2025 (2 years and 1 month)
    Germany
    Led end-to-end influencer marketing campaigns: strategy, scouting, onboarding, and managing influencer relationships while providing hands-on campaign support.

    Harnessed real-time analytics for data-backed insights, refining strategies for maximum ROI.

    Provided strategic consulting and account management for top-tier clients among various industries, ensuring consistent quality, engagement, and results.
    Influencer Marketing Instagram Marketing
  • Amazon
    Brand Consultant
    September 2022 - May 2023 (8 months)
    Berlin, Germany
    Curated and managed relationships with selected fashion brands to assist in accelerating and maintaining growth among EU key markets

    Evaluated business opportunities and incorporated actions for brands regarding purchasing, supply chain management, finance, catalogue, online marketing and influencer activations.

    Set goals and priorities, while continuously tracking various KPIs to measure performance and identify required actions
    Influencer Marketing Influencer Relations

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Education

  • MSc in Marketing Management
    Esade Business School
    2022
    MSc in Marketing Management
  • MSc StudyTour
    University of California
    2022
    MSc StudyTour

Skill set

Categories