Simon Hefke

SIMON HEFKE

is a freelancer in the field of Programmatic Advertising & Ad Technology with over 7 years of professional experience.

He advises publishers not only on increasing their marketing revenue but also supports them in the introduction of programmatic advertising technologies. In this context, he benefits from his many years of experience at the largest German marketer of quality media and the skills learned there in holistic, automated advertising marketing.

As an independent consultant, he brings in his knowledge of media buying, learned on the agency side, and supports clients and agencies in the conception and implementation of innovative, data-driven campaign strategies based on state-of-the-art programmatic approaches.

He also conducts Programmatic Advertising workshops in companies and provides helpful insights on the topics of display advertising.