Freelancer profile translated to English.

Description

Specializing in auditing Google Ads, Meta Ads, Linkedin Ads, Snapchat, and TikTok accounts, I help businesses identify areas for improvement by providing a comprehensive analysis and quick diagnosis of their advertising accounts: account structuring, budget optimization, creative optimization, targeting, tracking errors, underutilized growth levers, and organizational recommendations.

With 10 years in acquisition, including agency and client-side experience, I've designed high-performing cross-channel strategies with budgets of several million euros.

I have worked with diverse industries: e-commerce, retail, SaaS, agencies, media, B2B/B2C.

🚀 My specialties: SEA, Google Ads, SMA social media advertising, display/video advertising, data analysis, performance reporting with Looker, A/B testing, conversion rate optimization, audience activation, product feed optimization, ad automation, agile project management.

Media expertise: Google, Bing, Meta, Pinterest, Snapchat, Reddit, TikTok ads, LinkedIn, ASA

With particular expertise in Google Ads: search, display, shopping, gmail, youtube, discovery, local, performance max, gen demand.

Services:

google ads audit

meta ads audit

SEA audit

account audit / ads audit

performance marketing audit

tracking / conversion / analytics

roadmap

📊 Tools: Excel, Looker (Data Studio), Google Analytics, Google Ads Editor, Microsoft Advertising Editor, Trello, Miro, Notion, Google Suite.

My principles:

- data driven: results speak for themselves

- test: with algorithms in charge, testing is essential

- adapt continuously: change is the only constant

- transparency: I place particular importance on honesty and accountability

Certification Mantra:

Design and deploy a digital customer acquisition strategy in Startups and SMEs (Issued in 2025)

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

L'Express
Reader Revenue Manager
PRESS AND MEDIA
January 2024 - Today (2 years and 7 months)
Paris, France
• Definition and execution of the reader revenue strategy (subscriptions, events …)
• Optimization of the user journey and conversion funnel (acquisition, retention, churn reduction)
• Analysis and monitoring of key KPIs: conversion rate, ARPU, LTV, churn
• Development and implementation of targeted marketing campaigns (paid ads, segmentation, CRM, A/B testing, mobile marketing)
• Market monitoring and innovation on revenue models (paywall, memberships, events, partnerships)
• Collaboration with editorial, product, and marketing teams to maximize direct monetization
L'Express
Growth Marketing Manager
PRESS AND MEDIA
February 2023 - January 2024 (11 months)
Paris, France
• Definition and management of the cross-channel subscriber acquisition strategy to grow the customer base
• Development and execution of subscriber recruitment strategies through paid advertising (Google Ads, SEA, Meta, LinkedIn, Display, Youtube, Native ads…), focusing on CPA optimization
• Activation of 1st-party data (CRM, onsite recirculation) to generate new subscribers and leads
• Growth of in-app subscriptions through paid campaigns, in-app messages, push notifications, and paywall optimization
• Launch, management, and optimization of campaigns promoting editorial content and promotional offers
• Monitoring, analysis, and reporting of KPIs, while managing an acquisition budget of several hundred thousand euros
L'Express
Acquisition Manager
PRESS AND MEDIA
August 2021 - February 2023 (1 year and 6 months)
Paris, France
• Definition and implementation of the subscriber acquisition strategy across multiple channels, with a focus on optimizing cost per acquisition (CPA) (Google Ads, Meta, LinkedIn, Bing, Affiliation, Display, YouTube, and programmatic agency management)
• Launch, management, and testing of campaigns to promote editorial content and promotional offers
• Management of a budget of several hundred thousand euros