Simon Grünewald

As a long-time manager in international fashion retail (including Breuninger, P&C, Van Graaf), I know your pain at the point of sale from over 20 years of experience in retail management.

Most recently, I had the opportunity to advise an international fashion retailer on the successful restructuring of its retail units.

Retail Excellence:

Maximum profitability on the sales floor is achieved through the perfect interplay of people, processes, and key figures. I analyze your operational structure and identify untapped potential at the point of sale.

From optimizing your store workflows to implementing sustainable KPI management: Together, we will make your retail processes efficient and future-proof. The goal is a measurable increase in floor productivity and a quality of service that makes your brand tangible.

Benetton Group S.r.L. German Branch - Based in Frankfurt am Main

Task: Restructuring of the entire store portfolio

Overall operational responsibility for 70+ locations and 1000+ employees in a highly competitive market environment.

- Reporting line to Group CEO Headquarters/Italy

- Sales responsibility in the three-digit million range

- Personnel responsibility for 1000 employees and 45 in HQ, including Buying Department

- Achievement of double-digit sales growth

- Realization of significant cost reductions

- Clear improvement in internal communication culture between employees, managers, and HQ regarding trust-building

- Activation of employee potential through personal conversations

- Achievement of clear improvements in mystery shopping

- Significant increase in all relevant KPIs

- Cluster optimization of the store portfolio in own retail (65 stores)

(Profitability, Performance, Operations, Space Adjustments, Closures, New Openings)

- Optimization of cooperation with partner entrepreneurs

(Assortment design, feedback culture, regular roundtables)

- Adjustments of brands and assortment weightings per store

- Introduction of new store concept (store design) together with HQ Italy

- Optimization of personnel processes and structures regarding: Job descriptions, appraisals, feedback, personnel development, training and development, contract design

(all functions)

- Onboarding and offboarding of new employees, including function adjustments

- Optimization of VM concept regarding visit intervals, store service departments, structural adjustments of functions (Head of VM, Field VM, Store VM)

- Adjustment of District Manager responsibilities (5) regarding sales volume, management span, travel time, visit intervals

- Acquisition of new wholesale partners and development of an expansion strategy

- Development of an optimized marketing and PR strategy

Senior employee with power of attorney

Data-driven retail

Location 8000 SQM

100+ employees (disciplinary management)