Simon Frette

Retirement savings and provident fund mutual society with the mission to distribute financial solutions.

- Web and marketing strategic watch: conduct competitive and commercial watch specifically on the internet: new entrants / new products / competitor strategies and communication

- Web technology watch

- Societal and environmental watch

- Project management: proposal / implementation and monitoring of projects

- Traffic acquisition and development: operational monitoring and performance analysis / reporting and recommendations

- Natural referencing (SEO): audit and proposal of optimizations / prospecting of relevant sites to develop a netlinking / backlinking strategy

- Develop site accessibility

Digital marketing project manager for the Audi France client. Guardian of the Audi.fr web platform, I work on digital marketing, data, CRM, and user experience projects, while focusing strategy and projects based on the consumption habits of our prospects, which are predominantly mobile:

- Project management / Ensure the scope and proper execution of projects

- User journey optimization

- SEO optimization to improve site ranking on search engines

- Data analysis

- Budget management

- Ensure client follow-up

- Competitive intelligence

- Define KPIs / Create reporting

- Redesign of website sections

CFAO: The CFAO group is a major player in mobility, health, consumer goods, infrastructure, and energy. With 158 subsidiaries, its distribution network is the largest on the African continent. The Group operates across the entire value chain. Automotive Division: Working within the 2nd Channel Network BU of the automotive division, I am responsible for digital marketing and innovation topics. Digital Marketing:

- Management of the automotive division's back office, comprising over 170 websites.

- Website creation

- Respect ergonomic constraints and optimize user experience throughout the customer journey.

- Performance evaluation: determination of KPIs to understand campaign effectiveness and optimize if necessary.

- Processing and analysis of data from websites and social networks. Draw conclusions and recommendations. Ensure accurate reporting, defining the ROI of each action.

- Optimize website SEO content

- Manage Adwords campaigns

- Manage display and email advertising campaigns

- Master referencing techniques: retargeting, affiliation, comparison sites, referral...

- Ensure traffic acquisition from social accounts, particularly Facebook, of the subsidiaries.

- Manage a web advertising budget Innovation: Develop electric car sales on the continent. Development and diversification of automotive activity on the African continent. Propose new mobility services in Africa. Integrate the sale of electric cars in addition to thermal cars into the CFAO Automotive spectrum. Analysis of the Chinese electric market (competitive prices), introduction of a new brand (Focus MG, most suitable for the African market) into the CFAO Automotive universe. Currently, CFAO markets Toyota, Suzuki, Peugeot, Mitsubishi, Chevrolet, and Mercedes brands.