Description

I am excited about creative communications that are reduced to the max while telling crystal-clear stories that matter and create emotions and relevance. I am very focused on details and keen to use my wide experience from strategic Concept Development and Copywriting in Advertising over Content Marketing

I love to create and consult Marketing & Advertising Agencies, B2B & B2C Companies across the categories (finTech, web3, banking, e-commerce, artificial intelligence, aviation, tourism, finance, automotive, fashion, lifestyle, consumer electronics & goods) to communicate with their audience in a highly creative and truly authentic way to connect in the real world and extended realities like the #metaverse and voice assistants.

Languages

German
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Barcelona (up to 50km)

Florian Kretschmann
Freelance Marketing & Communication Specialist, Copywriter
March 2006 - Today (20 years and 3 months)
Barcelona, Spain

• I am excited about creative communications, telling crystal-clear stories to create emotions and relevance.
• I work as a Communication Specialist and Marketing Consultant (Freelance or Hybrid Remote) for FinTech and SaaS Companies, Ex. Creator and Creative Copywriter of Samsungs Voice Assistant BIXBI, Copywriter and strategic Content Developer for companies and international advertising agencies, Translator, Transcreator, Screenwriter, Voice Artist and Voice Director. www.floriankretschmann.de
Checkout.com
Marketing & Communication Manager
June 2022 - April 2024 (1 year and 10 months)

• Helping one of the worlds top10 Fintech Payment Provider Checkout.com to thrive in the DACH market region by managing and creating content to achieve new marketing goals, identifying key areas for improvement, and subsequently realizing a remarkable increase in lead generation.
• Led localization and creation of Marketing and Communication solutions.
• Led the content development and planning of Go-To-Market web product launches including Crypto, Payouts, Authentication, Identity Verification, Fraud Detection, Marketplaces.
• Orchestrated the planning of each project phase, expertly managed design quality assurance, processes, and seamless collaboration with external & internal teams.
• Managing strategic interview creations with industry leaders in the crypto, NFT and payment industry.
• Managing and Implementing new brand ToV into website and brand communication.
• Directing and Creation of design assets for media, website, events.
RWS Group
Freelance Senior Copywriter and Voice Assistent Lead
August 2018 - March 2024 (5 years and 7 months)
London, England, United Kingdom
Client: Samsung
• Consulting the Creation and localization of the Samsung Artificial Intelligence BIXBY.
• Writing and reviewing of dialogues for the Voice assistant in the DACH market region.
• Assuring content quality management and testing. https://www.samsung.com/de/apps/bixby