Freelancer profile translated to English.
Back to original languageAbout Simone Verena
Do you have a Shopify store – but the traffic is lacking, the conversion is disappointing, or you simply don't know where to start?
I'm Simone, a Shopify expert with 8+ years of e-commerce experience and founder of an online stationery brand myself. I know both sides: the strategic from my work as Senior E-commerce Manager at the cosmetics brand KORRES – and the operational as founder of Papeterre, my own Shopify, Etsy, and Amazon shop.
I help small brands and solopreneurs professionally build, optimize, and scale their Shopify store or Etsy presence – without an agency budget, but with agency know-how.
What I specifically offer:
– Shopify Setup & Optimization (UX, SEO, Conversion)
– Etsy SEO & Listing Optimization
– Etsy → Shopify Strategy & Migration
– Monthly Consulting & Support for Small Brands
I work remotely, in German and English, and specialize in the DACH region. Feel free to get in touch!
German
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- PapeterreManaging DirectorE-COMMERCEApril 2024 - Today (2 years and 4 months)München, GermanyAs the sole founder of Papeterre (sustainable stationery brand · papeterre.com), responsible for the entire setup – from strategy and branding to daily implementation:Setup and operation of the Shopify store including UX, SEO, and conversion optimizationEtsy channel with an 8% conversion rate (market avg.: 1–3%) and 700% YoY revenue growth since launch – through targeted SEO and listing optimizationDevelopment and setup of new marketplaces (Amazon, Etsy)Building social media presence on TikTok, Instagram, Pinterest & Facebook
- KORRESSenior E-commerce ManagerFASHION AND COSMETICSFebruary 2022 - Today (4 years and 6 months)München, GermanyAs Senior E-commerce Manager, responsible for the entire Shopify store and digital marketing of the cosmetics brand KORRES in the DACH region (3 countries):Management of the Shopify CMS, including coordination of external agencies for performance marketing & web developmentEmail marketing & CRM with Klaviyo – 40% open rate (market avg.: 20–25%) through targeted segmentation and automationDevelopment of cross-channel campaigns, including content, newsletters, blogAnalytics & reporting with Google Analytics & Search Console, ShopifyOptimization of logistics processes & lead B2C customer service webshopSupport with market entry, marketplace strategies & loyalty programs
- CocoVeroOnline Marketing ManagerFASHION AND COSMETICSJanuary 2021 - January 2022 (1 year)München, GermanyAs Online Marketing Manager, responsible for the digital marketing of the fashion brand CocoVero – from content to performance:Management of email and social media campaigns (Emarsys, Instagram, Facebook, Pinterest)Creation and maintenance of content for webshop, blog, newsletter, and social mediaE-commerce management in the Shopware store, including product management & web merchandisingPerformance analysis and optimization with Google Analytics & Search ConsoleCollaboration with agencies for web development & online marketingCommunity management & customer communication
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Education
- Master of Science International MarketingRennes School of Business2018
- Double Degree: Bachelor of Arts European Business AdministrationOxford Brookes University + OTH Regensburg2017Mit Schwerpunkt Marketing
Certifications
- Online Marketing ManagerILS2020