Freelancer profile translated to English.
Back to original languageAbout Simon
SEO Writing & Editorial Strategy | Employer Brand and Legal
Specializing in SEO writing and editorial strategy, I help players in employer branding and the legal sector create clear, credible, and visible content with an approach that has already generated +79% traffic, +140% CTR, and several articles in Google's Top 3 and cited by AI.
I chose these fields because they demand more than just an online presence: expertise must be made readable, information conveyed accurately, and a voice built that inspires confidence.
My approach is based on close collaboration, expert advice, and particular attention to pedagogy.
I intervene to clarify messages, structure editorial positioning, and produce high-value-added content capable of transforming complex subjects into accessible, coherent, and sustainable communications.
My Tools
AI: ChatGPT, Gemini, NotebookLM, Gamma
SEO/Analytics: Semrush, Ahrefs, Google Analytics, GSC
Management: Trello, Asana, Notion, CMS
Creation: Canva, Office Suite, Figma
Social Media: LinkedIn, Instagram
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 15km), Arles (up to 10km), Marseille (up to 10km), Montpellier (up to 10km), Nîmes (up to 10km)
Experience
- Iris & ThémisContent ManagerHUMAN RESOURCESOctober 2024 - January 2025 (3 months)Paris, FranceConception and management of SEO content strategy for a legal sector expert, with a clear objective: to strengthen organic visibility, improve editorial performance, and structure more efficient content production. Work on subject angles, editorial optimization, increasing publication cadence, and the use of generative AI to streamline production without sacrificing quality.Results: +79% traffic, +140% CTR, 10 articles on Google's first page, including 4 in the Top 3 and 2 zero positions.
- CFE CGCQualitative Research OfficerCONSULTING AND AUDITSJuly 2023 - December 2023 (5 months)Paris, FranceCarried out a prospective HR mission based on qualitative field research. Conducted and analyzed 15 interviews across 5 sectors, analyzed 15 hours of recordings, and then formalized a complete audit with concrete recommendations. A valuable experience for working on HR topics methodically, capturing weak signals, and transforming complex material into clear, actionable deliverables.Result: Delivery of a complete audit with actionable recommendations on the identified HR issues.
- LEGI TEAMContent ManagerLEGALMarch 2019 - December 2022 (3 years and 9 months)Paris, FranceManaged an SEO and print editorial strategy in an environment with high demands for expert content. Coordinated over 90 editorial projects, produced content for legal professionals, developed digital visibility, and supervised collaborators. Also involved in communication formats with a strong institutional dimension: press releases, opinion pieces, press kits, and talking points.Results: +40% web traffic, +30% LinkedIn followers, over 90 projects managed. This experience strengthened my ability to make technical subjects more readable and build solid content in demanding environments.
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Education
- Master 2 - Communication juridiqueUniversité Paris 2 - Panthéon Assas2018Légistique, Journalisme et communication judiciaire, Sociologie du droit privé, Anglais juridique, Management de l'information juridique, Lobbying, Documentation juridique et nouvelles technologies etc. Réalisation d'un dossier de presse en communication "La stratégie de communication du groupe L'Oréal dans l'affaire Bettencourt, Un silence assourdissant". Réalisation d'un dossier législatif sur la réforme pénale de Christiane Taubira. Réalisation d'un dossier sur le RGPD.
- Master 1 - Droit des affairesUniversité Paris Nanterre2017Droit international privé Droit spécial des sociétés Droit de l'UE : les libertés de circulation Droit des marchés financiers Droit de la PI Business law Droit de la concurrence Droit des sûretés Droit des entreprises en difficulté Droit fiscal des affaires Droit du commerce international