Freelancer profile translated to English.

Description

For over 15 years, I have been supporting companies in sustainably increasing their digital visibility. My focus areas are SEO (Search Engine Optimization), GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), and data-driven content strategies.

As a former Head of SEO & Data Analytics and a long-time SEO consultant, I have advised international corporations and medium-sized companies on the development and implementation of successful search strategies. My clients include companies from the industrial, financial, technology, e-commerce, and media sectors.

My service portfolio includes:

• SEO strategies for B2B and B2C companies

• GEO & AI optimization for ChatGPT, Gemini, Perplexity, and other AI search engines

• Technical SEO and Core Web Vitals

• Keyword and topic research

• Content strategies and content gap analyses

• Website relaunches and migration support

• Information architecture and UX-SEO

• SEO audits and competitive analyses

• SEO workshops and in-house training

• Data analysis with Google Analytics, Search Console, and other SEO tools

My focus is on not viewing search engine optimization in isolation, but as part of a holistic digital growth strategy. I combine classic SEO measures with the latest developments in AI search and Generative AI to optimally prepare companies for the future of search.

I work pragmatically, data-based, and with a clear focus on measurable results – from strategic consulting to operational implementation.

Industry field of expertise

Languages

German
Native or bilingual
Czech
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

seomona - Simona Zemenova Consulting
SEO Expert / Consulting / SEO Specialist
E-COMMERCE
January 2020 - Today (6 years and 7 months)
Grasbrunn, Germany
•2020–2022: Namics GmbH or Merkle DACH, Consulting for clients
(Insurance industry), Content, Strategy, and Technical SEO (globally
leading provider of premium spirits)
•2020-2025: KC Kim Consulting GmbH (Automation Technology), complete
strategy (SEO/SEA), relaunch support, technical SEO consulting
•2020-2025: DIHK German Chamber of Industry and Commerce e.V.,
Content strategy, website conception, relaunch support, internal
workshops
•2021-2025: SFC Energy AG, Keyword Research, Content Creation,
CMS Management
•2021-2022: Rising Media Ltd, SEO Consulting
•2021: Seven.One Media, Keyword Research, Market Analysis and Potentials
•2022: sixclicks GmbH, Content Strategy, Keyword Research
•2022: Kaffeerösterei Martermühle GmbH, Strategy (SEO/SEA),
SEO Consulting
•2022: Sack`s Destille: Relaunch Support
•2022: MBCAD – Relaunch Concepts, Content Audit, Traffic Analysis, Content
Gap Analysis
•2022: November – Küchenquelle – SEO Content / Optimization, Creation
•2022-2023: BSH Hausgeräte GmbH - Keyword Research, Content Production,
Visiativ AG - Relaunch, Strategy, SFC Energy AG (Efoy)- Keyword Research,
Content Production
•2023: Merkle DACH, Consulting for clients (B2B), technical SEO, Content Gap
Analysis, Consulting, SEO / SEA Workshops
•2023: Visiativ Germany GmbH, Relaunch
•2023: Visiativ Solutions Switzerland AG, SEO Audit, Content Audit, Concepts
Relaunch
•2023: S-Communication Services GmbH (Sparkassen Bayern) – SEO UX,
Landing Page Mockups, Keyword Research, SEO Briefings in Conductor
•2024: EMB GmbH Website Relaunch
•2024: SFC India GmbH: Website Development, Content Strategy, Link Building
•2024-2025: Edenred Deutschland GmbH: Preparation, Implementation, and
Support of the relaunch of the edenred.de domain
•2024: Teambank AG Nürnberg: Keyword Research, Content Refresh, and
Content Strategy for the easycredit.de domain
Search Engine Optimization (SEO)
KG Media Factory GmbH,,
Online Marketing Manager, Content Marketing und Databei KG
ENTERTAINMENT AND LEISURE
April 2019 - April 2020 (1 year)
85774 Unterföhring, Germany
• Planning, creation, and management of AdWords campaigns
• Planning, creation, and management of social media campaigns
• Search engine optimization
• Content marketing
• Email marketing
• CRM management
• Data analysis, creation of reports and dashboards
SEO audit SEO Strategy Search Engine Optimization (SEO) Technical SEO SEO Training
Sport1 GmbH,,
Head of SEO & Data Analytics
February 2017 - March 2019 (2 years and 1 month)
Ismaning, BY, Germany
• Leadership and development of the competencies of the SEO and Data Analytics team
• Budget responsibility and budget planning
• Cross-platform traffic analyses (Web/App); Google Analytics, AGOF, and IVW
• Planning, conception, and realization of projects in the SEO and Digital Analytics departments
• Analysis of large, multidimensional datasets from various sources / databases and media (Power BI)
• Analysis and further development of regular reports, statistics, and KPIs
• Strategies in the SEO and Data Analytics departments, their conception and presentation
• Monitoring of trends in the Analytics, Big Data, and SEO environment
• Project management, workshops, consulting
SEO Audit SEO Training Technical SEO SEO Editing Google Analytics