About Simona
French
Native or bilingual
English
Native or bilingual
Experience
- We For Media FranceMarketing and Business Development ManagerTECHJanuary 2024 - January 2025 (1 year)Mission: Definition and implementation of the agency's digital marketing strategy, as well as the client portfolio development strategy, integrating a vision focused on sustainable growth in both local and international markets. My mission included:- Develop and deploy Marketing and Commercial growth strategies. Build action plans to increase revenue, in collaboration with marketing and sales teams, while monitoring performance and ROI.- Analyze data to optimize marketing performance. Analysis of A&P budgets and their impact on the P&L.- Define and manage the digital strategy. Develop a roadmap aligned with global objectives, including the selection of digital channels, tools, and levers.- Establishment of 'Business Plans', budget analysis, and monthly monitoring (Sell-in / Sell-out).
- -FATTAL GroupBusiness ManagerLUXURY GOODSAugust 2021 - August 2023 (2 years and 1 month)In charge of the commercial teams for the COTY 'Luxury Perfumes and Cosmetics' portfolio, with primary missions in business development and marketing strategy. My mission included:- Establishment of 'Business Plans', budget analysis, and monthly monitoring (Sell-in / Sell-out).- Customer portfolio loyalty and development.- Team management, monitoring individual salesperson performance, and KPI steering.- Identification of new market opportunities, monitoring trends, and competitor evolution.Recognized for achieving the best annual profit for the COTY portfolio in 2021.
- FATTAL GroupMarketing ManagerFASHION AND COSMETICSJanuary 2015 - July 2021 (6 years and 6 months)Responsible for the COTY portfolio and marketing development. My mission included:• Planning, adaptation, and supervision of new product launches,• Definition of the portfolio's marketing strategy, associated action plan, allocated budget, and product marketing mix,• A&P analysis and competitive intelligence. Recognized in 2016 for the best regional launch of Roberto Cavalli perfumes and best in-store performance for Adidas.
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Education
- Executive Certificate "Mastering Digital Business Models"ESSEC Business School2024Executive certificate "Mastering Digital Business Models"
- Master II en MarketingUniversité de Tours| Université Saint Joseph2009Master II en Marketing
Certifications
- INSIDE LVMHLVMH2024