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Simona M.SM

Simona M.

Marketing and Business Development Manager

€590/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Simona

🚀 Expert in Business Development and Marketing Strategy in Luxury and Cosmetics

With solid experience within a major international brand distribution group, I actively contributed to an annual revenue growth of +10% in the perfume and cosmetics sector. Responsible for key account loyalty, I led targeted, innovative commercial and marketing strategies that strengthened our market presence and increased customer satisfaction.

✨ In 2016 and 2017, my commitment was recognized by the international group COTY with the distinctions of Best In-Store Performance for Adidas and Best Launch for Roberto Cavalli perfumes. In 2019, I also won the Best In-Store Display award for Adidas.

✨ In 2024, I continued my constant desire to evolve by deepening my knowledge in digital and luxury. I obtained the Executive Certificate in Mastering Digital Business Models from ESSEC, a specialized program that allowed me to better understand the challenges of digital transformation. I then enriched this journey with the Inside LVMH certificate, bringing that luxury dimension that deeply drives me and gives full meaning to my professional project.

Today, ready to take on new challenges, I wish to put my expertise and successes at the service of an ambitious company in an international environment. Passionate about strategic growth and innovation, I aim for excellence in every project, for a measurable and sustainable impact. 🎯
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • We For Media France
    Marketing and Business Development Manager
    TECH
    January 2024 - January 2025 (1 year)
    Mission: Definition and implementation of the agency's digital marketing strategy, as well as the client portfolio development strategy, integrating a vision focused on sustainable growth in both local and international markets. My mission included:
    - Develop and deploy Marketing and Commercial growth strategies. Build action plans to increase revenue, in collaboration with marketing and sales teams, while monitoring performance and ROI.
    - Analyze data to optimize marketing performance. Analysis of A&P budgets and their impact on the P&L.
    - Define and manage the digital strategy. Develop a roadmap aligned with global objectives, including the selection of digital channels, tools, and levers.
    - Establishment of 'Business Plans', budget analysis, and monthly monitoring (Sell-in / Sell-out).
  • -FATTAL Group
    Business Manager
    LUXURY GOODS
    August 2021 - August 2023 (2 years and 1 month)
    In charge of the commercial teams for the COTY 'Luxury Perfumes and Cosmetics' portfolio, with primary missions in business development and marketing strategy. My mission included:
    - Establishment of 'Business Plans', budget analysis, and monthly monitoring (Sell-in / Sell-out).
    - Customer portfolio loyalty and development.
    - Team management, monitoring individual salesperson performance, and KPI steering.
    - Identification of new market opportunities, monitoring trends, and competitor evolution.

    Recognized for achieving the best annual profit for the COTY portfolio in 2021.
  • FATTAL Group
    Marketing Manager
    FASHION AND COSMETICS
    January 2015 - July 2021 (6 years and 6 months)
    Responsible for the COTY portfolio and marketing development. My mission included:
    • Planning, adaptation, and supervision of new product launches,
    • Definition of the portfolio's marketing strategy, associated action plan, allocated budget, and product marketing mix,
    • A&P analysis and competitive intelligence. Recognized in 2016 for the best regional launch of Roberto Cavalli perfumes and best in-store performance for Adidas.

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Education

  • Executive Certificate "Mastering Digital Business Models"
    ESSEC Business School
    2024
    Executive certificate "Mastering Digital Business Models"
  • Master II en Marketing
    Université de Tours| Université Saint Joseph
    2009
    Master II en Marketing

Certifications

  • INSIDE LVMH
    LVMH
    2024
    Marketing du luxe

Skill set

Categories