About Simona
German
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English
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Experience
- Mona Mack MediaFreelancerDecember 2024 - Today (1 year and 6 months)Stuttgart, GermanyAs a freelancer in social media management and content creation, I work with companies from various industries to strengthen their online presence and develop creative content. My focus is on the strategic planning and implementation of social media campaigns that maximize both organic and paid reach. This includes creating editorial plans, writing engaging captions, developing blog articles, and designing content such as graphics, videos, and statistics.Through my experience in the beauty, automotive, and education sectors, I understand how to tailor content precisely to the target audience and their needs. I always keep an eye on current trends and transform them into innovative concepts that make brands unique and relevant.Additionally, I have a strong understanding of design and work with tools like Adobe Creative Cloud, Canva, and AI-based applications to create high-quality posts, posters, presentations, and even web design.In addition to creative work, I support clients with community management, monitoring, and campaign analysis. With reliability, team spirit, and a high degree of creativity, I bring fresh energy to every project and help companies achieve their digital goals.
- 3Performance AgencySocial Media ManagerApril 2023 - December 2024 (1 year and 9 months)Munich Metropolitan Area, GermanyIn my role as Social Media and Project Manager, I worked with small to medium-sized businesses from various industries. My focus was on developing and implementing customized social media strategies, including content creation, community management, and performance analysis. I coordinated projects from the concept phase to final implementation and served as the interface between clients, designers, and other team members.Furthermore, my responsibilities included creating editorial plans, advertising (e.g., Meta Ads), and analyzing and optimizing ongoing campaigns. With creativity and a strategic approach, I helped companies strengthen their digital visibility and achieve organic success.
- We Are SocialWorking Student Community ManagementMarch 2022 - March 2023 (1 year)Berlin, GermanyAs a Community Manager at WeAreSocial, I managed renowned clients such as Audi, Tinder, and Mercedes, and was responsible for the maintenance and growth of their online communities. My tasks included active community management on platforms like Instagram, Facebook, and Twitter, including interacting with followers, responding to inquiries, and building a positive brand perception.I monitored discussions on social networks, relayed community feedback to internal teams, and developed strategies to increase engagement rates.A particular focus was on identifying social media trends early on and transforming them into creative and relevant content. With my intuition for the respective target audience and my quick, strategic approach, I contributed to strengthening my clients' brand presence sustainably.
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Education
- Master of ManagementIU International University of Applied Sciences2024Master's degree, Projektmanagement
- Bachelor of ManagementHochschule Macromedia | Macromedia University of Applied Sciences2021Bachelor, Medienmanagement & Sportmanagement