Simona Farcas

Founder and Executive Director of an international animal welfare organization operating across Europe, North Africa, and the US. I lead strategy, operations, partnerships, and communications of the organization, working closely with veterinarians, rescue networks and international stakeholders in complex and resource-constrained environments.

Over the past 15+ years, Mission Pawssible has delivered hands-on animal welfare impact through emergency rescue and rehabilitation, international adoptions, TNR initiatives, and educational outreach, directly helping over 2,000 animals across multiple countries.

Key responsibilities and areas of leadership:

▶️ Tech Pilot Implementation: Leading the rollout of an AI-supported veterinary assistant pilot across several markets, bridging technology innovation and veterinary care in resource-constrained environments.

▶️ Strategic & Operational Leadership: Define organizational strategy and oversee operations, from emergency rescue interventions and veterinary care to international adoption processes, requiring high adaptability and rapid decision-making.

▶️ Partnerships & Stakeholder Management: Build and manage long-term relationships with veterinarians, rescue partners, foster networks, and adoption coordinators across multiple countries.

▶️ Financial Stewardship: Design and execute fundraising campaigns to support rescue work. Manage budgets and allocate resources based on urgency and impact.

▶️ Communications & Digital Strategy: Develop and oversee social media and digital communication to grow engaged communities, drive awareness, and support fundraising through storytelling and data-informed planning.

▶️ Leadership & Team Development: Coordinate an international network of volunteers, adoption coordinators, and foster families, providing ongoing guidance and support.

▶️ Education & Advocacy: Design and deliver educational initiatives focused on responsible pet ownership, humane population management, and animal welfare.

Six Sigma Black Belt: developed and implemented a sustainable process to measure, analyze and improve in-store performance in the Health & Wellness Business Unit.

Managed the relaunch of the TV category website to create awareness and excitement around the new Philips TV positioning and to address the increasing importance of the internet as a source of information and revenue.

Relaunch included: improved layout and navigation, enriched content, consumer-driven communication of the different product propositions, and search engine optimization.