Freelancer profile translated to English.
Back to original languageAbout Simo
Certified Scrum Product Owner, e-commerce expert, and Centralien by training, with 7 years of experience.
I recently completed a two-year assignment as Global E-commerce Product Owner at Royal Canin (Mars Group) within the D2C division, responsible for a team of 14 senior developers and testers, to build and improve their flagship stores in 8 markets with a €150M turnover.
As an E-commerce Product Owner, I manage the roadmap, lead a team of 14 developers, prioritize the backlog, and write features and user stories to achieve the business objectives and KPIs set for each market by improving their product pages, cart, and checkout.
This involves optimizing conversion rates (CRO), increasing average order value (AOV), and customer lifetime value (LTV). All improvements to the customer experience and journey aim to increase our turnover/NSV and our margins.
In terms of business model, we operate on both one-time orders and subscriptions.
My current role as D2C E-commerce Product Owner includes:
- Management of the strategic roadmap for all D2C markets.
- Supervision of a development team.
- Backlog prioritization.
- Writing features and user stories.
My objectives are:
- Improvement of the customer experience and journey (user journey: product page, cart & checkout).
- Conversion Rate Optimization - CRO.
- Increase in Average Order Value (AOV).
- Growth in Customer Lifetime Value (LTV).
- Increase in NSV for one-time orders and subscriptions.
If you are also passionate about e-commerce, let's take the time to chat.
See you soon
Spanish
Native or bilingual
English
Native or bilingual
French
Native or bilingual
Can work on-site
Paris 7e Arrondissement (up to 50km), Paris (up to 30km)
Experience
- Royal CaninGlobal E-commerce Product OwnerAGRICULTURENovember 2021 - Today (4 years and 7 months)Paris, France
- Hologram3DProduct Owner - E-commerce & Media BuyingE-COMMERCEDecember 2018 - October 2021 (2 years and 10 months)Madrid, Spain
- Melody BeanieFacebook Ads and Instagram Ads CampaignMay 2019 - May 2019Paris, FranceImplementation of a Facebook Ads - Instagram Ads campaign, for the launch of the new Melody Beanie headphone brand, to attract quality traffic to the site, optimize conversion rates, and increase sales on Shopify.
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Education
- MS International Business Strategy and DevelopmentEcole Centrale Paris2014
- MS International Business Strategy and DevelopmentEMLYON Business School2014
Certifications
- Google Digital ActiveGoogle2017