Freelancer profile translated to English.
Back to original languageAbout Simo
I help beauty, skincare, and wellness brands turn scrolls into customers — through ad creatives and visual identity designed to convert, not just to look pretty.
With 6 years of design experience, I create:
- Meta (Facebook / Instagram) hook-first ads: static visuals, carousels, and concepts built around a strong selling proposition;
- Coherent and premium social media content for your brand;
- Complete visual identities: logo, color palette, art direction.
My approach is performance-oriented: every creative is made to stop the scroll, highlight the product, and drive action. I work on Photoshop, Illustrator, and Figma.
Are you a beauty or wellness brand and want creatives that truly perform? Describe your product and your goal to me, and I'll show you how I'd approach it.
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- Nova craft studiosFounder & Creative DirectorSOCIAL NETWORKSJanuary 2025 - Today (1 year and 6 months)Lyon, FranceFounder and creative director of NOVACRAFT STUDIO, a studio specializing in advertising creative and brand identity for beauty and wellness brands.I design Meta (Facebook / Instagram) ads designed for performance, social media content, and complete visual identities — with a clear objective: to convert, not just to look pretty. Hook-first static creatives, A/B variations, and premium art direction, consistent with the brand image.
- Ma pub localFounder & Creative DirectorJanuary 2020 - January 2025 (5 years)Lyon, FranceCreation and management of a local advertising business for 5 years. Design of print and communication materials for local businesses and companies: flyers, posters, signs, business cards, logos, and visual identities.Complete management of the client relationship, from brief to delivery: needs assessment, creative proposals, execution, and adaptation to print constraints. A solid foundation in commercial design and project management, before specializing in digital advertising creative for beauty brands.
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