Freelancer profile translated to English.

Description

My name is Inès, I am an independent graphic designer with a particular sensitivity for minimalist, natural design inspired by traditional aesthetics.

I specialize in creating coherent and refined visual identities, particularly for projects led by women, ethical brands, or companies seeking a sober, authentic, and memorable universe.

I have already had the opportunity to work on several projects in the fields of fashion, natural beauty, and online retail – ranging from logo creation to interface and packaging design.

I create my designs using tools like Kittl, Canva Pro, and Figma, adapting to the unique identity of each project.

I can help you to:

• Develop a brand image that reflects you and inspires confidence

• Design clear, elegant, and modern visuals for your social media, your website, or your printed materials

• Give your project professional and aesthetic coherence, right from the start

My goal is to create design that has meaning, respects your values, and touches your audience with sincerity.

Thank you for your understanding

Inès

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Kittl
Logo Designer
October 2024 - Today (1 year and 10 months)
Freelance Logo Designer – Professional Experience Summary

As a freelance logo designer, I operate as an independent visual identity consultant, specializing in the creation of distinctive brand marks that function as foundational assets for client businesses. My engagement follows a structured, professional workflow from initial brief to final delivery, ensuring strategic alignment, technical precision, and commercial readiness.

Core Expertise & Process:

1. Strategic Discovery & Conceptualization
· Conduct client consultations to extract business objectives, target audience, brand differentiators, and competitive landscape insights.
· Perform independent market and visual research to identify industry trends and avoid derivative work.
· Develop creative briefs and mood boards to align vision and formalize project scope before any design begins.
2. Design Development & Iteration
· Generate initial concepts (typically 3–5 distinct directions) rooted in strategic insight, not merely aesthetic preference.
· Employ principles of shape psychology, color theory, and typography to encode brand values into visual form.
· Utilize industry-standard vector software (Adobe Illustrator) to ensure infinite scalability and technical integrity.
· Present concepts professionally, articulating the rationale behind each design decision.
3. Revision, Refinement & Finalization
· Lead focused revision rounds based on structured client feedback, aiming for strategic improvement rather than subjective changes.
· Meticulously refine the selected concept, balancing visual harmony with functional adaptability across mediums.
· Prepare final logo packages including primary, secondary, and submark lockups, delivered in multiple color formats (CMYK, RGB, Pantone) and file types (AI, EPS, PDF, SVG, PNG).
Logo Design Creative Typography Digital Communication
Ehpad
Professional Practice Internship
HEALTH AND WELLNESS
January 2024 - February 2024 (1 month)
Arras, France
Care, Household Services, psychological services, ensuring the psychological and physical well-being of the dependent person