Description

Senior Product Manager with 10+ years of experience in global digital platforms, payment systems integration, and multi-market rollout. Delivered products across 15+ European markets at Mercedes-Benz, including end-to-end Adyen payment integration and POS systems. Available for freelance engagements in product strategy, eCommerce transformation, and digital payment consulting. Fluent in English and German.

Languages

Turkish
Native or bilingual
English
Fluent
German
Fluent

Workplace preferences

Can work on-site

Istanbul (up to 50km)

Mercedes-Benz Otomotiv Ticaret ve Hizmetler A.S.
Senior Product Manager / Technical Integration Manager
AUTOMOBILE
April 2022 - Today (4 years and 4 months)
İstanbul, Türkiye
• • Contributed to scaling online sales channel supporting 200% growth through checkout optimization and product improvements.
• • Owned end-to-end product roadmap for the Mercedes-Benz Online Store; translated market-specific business problems into prioritized product solutions, balancing global platform consistency with local regulatory and commercial requirements across 15+ markets.
• • Led A/B testing strategy for new feature releases, achieving a 25% increase in user engagement; used data to validate product hypotheses and inform rollout sequencing across markets.
• • Led payment strategy and integration (Adyen), introducing localized methods (iDEAL, Bancontact) to reduce drop-offs and improve market-specific performance.
• • Shipped 9+ features end-to-end — from problem definition and user story writing through FE/BE development, SIT/UAT, and go-live — achieving zero critical post-launch incidents across all market launches.
• • Wrote specs that eliminated ambiguity: defined acceptance criteria, API behavior, edge cases, and rollback plans so engineering could build without follow-up meetings — reducing delivery cycle time.
• • Integrated POS system with Adyen payment platform via hands-on FE/BE development; owned checkout and payment flow architecture end-to-end via GitHub.
• • Designed system architecture diagrams and user flow mappings for each market rollout; maintained cross functional alignment across Solution Architects, Engineers, QA, and Business Stakeholders.
Product management product owner E-commerce Rollout Front-End development
Mercedes-Benz Otomotiv Ticaret ve Hizmetler A.S.
IT Business Partner & Program Delivery Manager
March 2015 - April 2022 (7 years and 1 month)
İstanbul, Türkiye
• • Served as the strategic link between Mercedes-Benz Turkey's IT department and Germany HQ; translated business priorities into IT investment decisions across 10 business units and 160 service agreements.
• • Managed end-to-end delivery of IT programs — from requirements and stakeholder alignment through go live and post-launch monitoring — across a portfolio of 12 external vendors.
• • Identified inefficiencies in cross-functional IT delivery processes and drove governance improvements that increased budget predictability and vendor accountability.
• • Coached and developed a 3-person team; built team capability in delivery processes, documentation standards, and executive communication.
• • Facilitated executive reporting and strategic decision-making for IT department heads under tight 3- business-day closing deadlines; turned complex data into clear, actionable recommendations.
controlling Business plan Strategic planning Product management
BSH (Bosch Siemens Home Appliances Group)
Operations Controller & Project Coordinator
December 2011 - March 2015 (3 years and 3 months)
İstanbul, Türkiye
• • Coordinated warehouse project delivery; tracked milestones, managed dependencies, and reported progress to Logistics Director and senior stakeholders.
• • Built KPI models and operational process flows adopted across logistics teams — improving performance visibility and enabling faster, data-driven operational decisions.
• • Collaborated with Finance and IT teams to align operational planning with system capabilities using SAP FI/MM/WM.
Strategic planning Project Management