Freelancer profile translated to English.
Back to original languageAbout Silvio
I help food, beverage, and consumer goods brands understand where they can credibly grow, and translate that into a clear brand, portfolio, and activation strategy. (English-speaking clients welcome.)
10+ years of brand management at Nestlé (Switzerland/DACH) and Campari Group (Switzerland) with real commercial responsibility, not just consulting.
I am as reachable in English as I am in German and enjoy working in both languages, especially on international or DACH projects.
What I offer:
- Market & Opportunity Analysis:Where can your brand credibly grow? Category and competitive analysis, opportunity mapping, where-to-play recommendation.
- Portfolio & Innovation Prioritization:Clear prioritization logic for product ideas, SKUs, or innovation fields: what to drive, pause, or simplify.
- Brand & Activation Strategy:From positioning to real consumer and shopper activation across retail, gastronomy, sponsorship & events, influencers, PR, and digital.
- Foodservice / OOH Go-to-Market:Portfolio logic and market strategy for the foodservice channel, based on experience as Brand and Category Owner in DACH Foodservice.
- Interim Senior Brand Management:Experienced Senior Brand Manager support for vacancies, project peaks, or launch phases: brand planning, budget responsibility, agency management, stakeholder management.
I work primarily remotely or hybrid from Zurich. On-site appointments in the Zurich region, as well as in Switzerland or internationally, are possible by arrangement.
Write me briefly about the challenge your brand is facing, and I will honestly tell you if and how I can help.
German
Native or bilingual
English
Fluent
Dutch
Conversational
French
Basic
Can work on-site
Zurich (up to 50km)
Experience
- NestléBrand Manager (THOMY Foodservice, Switzerland/Germany/Austria)RESTAURANTS AND FOOD SERVICEOctober 2021 - September 2025 (3 years and 11 months)1814 La Tour-de-Peilz, SwitzerlandOverall responsibility for the THOMY brand, portfolio, and innovation in the Foodservice/OOH business, with brand and category responsibility for Switzerland, Germany, and Austria.Key Responsibilities:
- Definition and implementation of the 4-year innovation and renovation roadmap, including the successful market launch of several products
- Management of end-to-end innovation projects from consumer need and idea through business case, recipe, packaging, and launch to market entry
- Support of European lead market work for the Cold Sauces category, including market input, guidance for other countries, and participation in multi-market innovation ideas
- Development of product and brand communication across relevant touchpoints
- Leadership of cross-functional project teams with Sales, Product Development, Supply Chain, and Production
This experience forms the basis for my Foodservice/OOH consulting. I understand the specific logic of this channel from actual operational responsibility, not just theory. - Campari GroupSenior Brand ManagerWINE AND SPIRITSFebruary 2016 - August 2021 (5 years and 6 months)Zug, SwitzerlandCommercial responsibility for a core Swiss brand portfolio (Aperol, Campari, Crodino, Averna, Frangelico) with significant P&L contribution. Over 5 years from Junior Brand Manager to Senior Brand Manager.Key Responsibilities:
- Commercial responsibility including seven-figure brand budgets (planning, analysis, management)
- Development and implementation of brand strategies and 360° activation across retail, gastronomy/on-trade, events, sponsorship, PR, influencer marketing, and digital
- Market and competitor analysis as well as channel analysis as a basis for sales forecasting
- Management of PR and digital agencies as well as leadership of a team (Brand Manager, Digital & Consumer Engagement Manager)
- Strengthening Aperol through new consumption occasions (winter, brunch, home, events); rejuvenating Campari through cultural activations (Zurich/Locarno Film Festivals); expanding Crodino through multichannel campaigns
- Building Frangelico through digital campaigns and sponsorships; further developing Averna through influencer marketing and PR
This experience is the basis for my brand and activation strategy consulting. Real commercial responsibility, not just conceptual consulting.
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Education
- Master of Science in Communication ScienceUniversity of Amsterdam2015
- Bachelor of Arts in Social SciencesUniversity of Zurich2013Nebenfach Publizistik & Kommunikation