You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Silvia ZaccarelliSZ

Silvia Zaccarelli

SEO & CRO Consultant | WordPress | DE, EN, IT, ES

€400/day
München, DE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Silvia


I am Silvia, a strategic SEO & CRO consultant specializing in local SEO (including Google Business Profile optimization) and multilingual websites (DE/EN/IT/ES).

You might be here because you:
  • have invested in SEO but receive few inquiries?
  • regularly receive reports but don't understand what's being done?
  • wonder if SEO is still worthwhile today, given the long duration and AI search systems?
These concerns are valid. Below, I'll show you how I specifically address them:

1. Thoughtful Keyword Strategy
Often, the problem isn't SEO itself, but the wrong keyword strategy. The best results come from a smart balance of commercial keywords with purchase intent, realistic search volume, low competition, and ideally, initial Google rankings.

This creates a snowball effect because Google displays your site for related terms, thus strategically growing your visibility.

2. Visibility That Generates Inquiries (CRO)
Top rankings are useless if your website doesn't convince. Without a clear message, call-to-action, and trustworthy design, visitors won't act, even with purchase intent. This is exactly where CRO comes in.

3. SEO Doesn't Take Forever and Remains the Basis for AI Visibility
How quickly SEO works depends heavily on the competition; if it's weak, top rankings are often possible within a few weeks, especially locally.

Since AI search systems like ChatGPT cannot read content from social media, they rely on publicly accessible websites and prefer those that rank well on Google.

While standard SEO already enables visibility in AI searches, I specifically integrate content tailored to AI logic for a real competitive advantage.

4. Transparent Collaboration
My reports show not only what was done but also why, so there are no nasty surprises. This allows you to ask questions early if something is unclear.



  • Italian

    Native or bilingual

  • German

    Fluent

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Silvia Web SEO
    SEO & CRO Consultant (Founder, Sole Proprietorship)
    LEGAL
    January 2023 - Today (3 years and 7 months)
    Strategic SEO & CRO consulting for SMEs in DE, IT, ES. Focus on Local SEO, conversion optimization & multilingual websites.

    SEO Strategy SEO Audit Conversion Rate Optimization (CRO) SEO Copywriting WordPress SEO
  • Silvia Virtual Services (ehemaliger Markenname)
    WordPress Web Designer (Freelance)
    HEALTH AND WELLNESS
    November 2020 - December 2022 (2 years and 1 month)
    Web design & development of structured websites with a focus on UX & SEO fundamentals (Elementor, WPML, RankMath).


    WordPress User Experience Design Responsive Design CSS HTML5 Moodboards Lead Generation Web Content WordPress Plugin Canva GIMP
  • Amber Road-seit 2019 Teil von E2open
    B2B Marketing & Lead Qualification (SaaS) EMEA
    SOFTWARE PUBLISHING
    February 2012 - July 2019 (7 years and 6 months)
    München, Germany
    Support for the sales team in lead generation and qualification for an international SaaS solution.
    Responsible for Italian website translation including SEO adaptation, CRM data maintenance, consulting with prospects, and planning and promotion of B2B events in Milan. Campaign management, content publication & community management completed the profile.

    Sales Strategy Customer Consulting Customer Communication Lead Generation Lead Qualification

Recommendations

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Further training as a WordPress Web Designer & Developer
    WordPress Rockstar -https://www.facebook.com/GeekPackStrong
    2021
    -Erstellung einer Website mit dem Undescores-Theme und Programmierung -Anpassungen von Websites mit CSS-, HTML, und PHP -Erstellung von responsive und SEO-optimierten Websites -Wartung von WordPress Websites -Übung bei der Erstellung von Websites mit 5 StudioPress Premium Themes (die kostenlos in meiner Pakete angeboten sind) und Gutenberg
  • Further training as a Virtual Assistant for Digital Marketing
    Virtual Assistant Internship-https://virtualassistantinternship.com/
    2020
    -Content Marketing & Recycling -Erstellung von Grafiken in Canva -Podcast Bearbeitung ( (Audacity, Libsyn) -Videobearbeitung für YouTube (iMovie, Windows Movie Maker) -E-Mail-Marketing (Mailchimp-Convertkit) -Erstellung von Social Media Beiträgen mit entsprechenden Grafiken auf Facebook, Instagram und Pinterest -Erstellung eines Instragram Strategie

Certifications

  • Self-study: SEO & CRO through top industry sources
    Self-taught (YouTube: Gotch SEO, Exposure Ninja, Sterling Sky, Evergreen Media)
    2023
    Conversion Rate Optimization Generative AI Google Analytics Google Tag Manager SEO Strategy Local SEO SEO Copywriting SEO Audit Google Search Console Keyword Research

Skill set (35)

Categories